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21 Comments
How to do it?
We've been using some email marketing software called MPZ Mail for a while now. We pay about £3 per 1000 emails. Is there anyway we can do this for free or cheapeer?
Say hello to email marketing
Thanks again Chris for another lively post. I know email marketing gets knocked sometimes, but I think thats down to poor targeting or poorly designed HTML emails. And that leads me on to my biggest bugbear - coding HTML email to make it compatible with webmail accounts and desktop programs. If you can crack this, it's still cheaper than pay-per-click.
Spam is bad because it does not allow classification
Frangly Email should be organized to avoid duplication.
all spammers must do so legally on an international basis
A spam message should always come from a company domain and never from an ISP domain
In fact I propose we start a special domain extension
like .biz only for unsolicited or opt-in emailing maybe:
.newsletter
.adcom - for ad comminucations and specials
.charity - for charity
All emails in any of these that post large sums of money in body or attachements should have the originating email server owners fined and be stripped. I get way too many nut job emails about poor Dr. Nubberlangle in S. Africa or Iraq who needs me to sign for his million dollar bank account. Non of these emails should get past the first smtp server they come in contact with
.promotion domain
could be validated by the government it originates so it is a real promotion that really saves money
.sweapstakes domain again can have each email domain validated as real officially audited sweapstakes or else ICAN can close down those sites
We need better validation measures in place SPF TXT records for every emailing domain to prevent forgeries
I believe Comercial email could work much better
Many times I want to see what new products are being offered. If only we could remove the univerity, mortgage emails with no real content. If I don't get the whole deal up front its useless and a waste of time.
Like I said. subjects: New Product - Name of product
Ultimately I would like to see a database of promotions
so I do not get the same useless promotion over and over again
Just some constructive thoughts.
Email marketing is the poor unknown companies fighting to get noticed but frankly they go about it in the wrong way when they flood my email box with worthless promotions.
Its just stupid especially when they pull tactics like
embeding my email address in the from header which miss filters it
It only makes want to immediately delete it
It works for us! but you have to be consistent.
We are a web design/graphic design business with approx 200 clients.
We use Constant Contact email marketing, and it never fails to bring in a few enquiries each time we send out a campaign.
Although we focus on one main topic/promotion/concept for each email (with maybe one extra sub promotion) it is amazing how many enquiries we get that are unrelated to the email itself.....it just seems that people are reminded of our services at a time when they are thinking of doing a type of marketing for which we can help.
The moral of the story therefore.....staying in touch is EVERYTHING to ensure your clients continue to use your services and dont get tempted to stray.
HTML email design is one of our services by the way!
Forgive the plug...but if you don't ask, you don't get....as the old adage goes.
Regards
Chris Stephens
Thisworks Advertising & Marketing Services.
Spam emails makes me sick
I dont think that the Emailing clients with spam promotions and buying lists are any good for business. We (gtwcmt) run our own web servers and have spam protection that is manually updated to get rid of the promotional spam emails.
companies are buying email addresses that have not been opted into from 'companies' that trawl the internet looking for email addresses. This leads to a lot of unwanted emails being used with out permission.
More to the point our websites have a anti spam policy that tells companies ot to steal our details and send us any sales emails at all, at a cost of £35.00 for doing so. Its part of the terms of use.
We do chase up companies that send or call with spam sales that we just dont want. Stupidly enought, many are contacting us for services that we provide. But they all end up with a nice invoice to pay and it soon puts a stop to them sending us spam.
How does this effect the data protection act, Contracts, terms of use, contracts etc that obiously are missed out on with direct mailing?
Why do companies want to buy email addresses? most people wont read it, if they have a product or service that they want to sell and its that good, surely they would be better off doing normal advertising and marketing so that the custom can find it or carry it out in a more social manner.
I think it's the volume of
I think it's the volume of emails that is the most important factor. I've found this with WPN emails. As soon as they become too constant and repetitive, I don't want to read them and often dismiss them. If I get an email perhaps once a month or so with new information - that's when I pay attention.
Front of mind
If you can find a way to dodge the spam filter and write a subject line that might just get that email opened ... another story entirely ... email marketing is a great way of converting warm leads and staying front of mind with potential customers.
It also features some of the most sophisticated methods for segmenting markets and measuring results.
No wonder it's on the rise!
E-mail marketing with specific customers
The e-mail marketing can work if you send the e-mail to the right people who really want to know about your new item or promotion. However, e-mail marketing is the mass advertisement on TV or Radio. It's hard to specify your audience and realize what they really want to know.
Anyway, it's better to have an action and test until you get the satisfied result.
email marketing
Hi,
Does email marketing really work? It may become a billion dollar industry but frankly i am not so sure about its effectiveness.
I know some analysts may argue that a very well written email can really pull in sales, but for how long.Your email marketing campaign will soon reach a plateau or saturation point and what then.Do you continue to stick with something that is no longer pulling in sales?
I really wonder!
jitendra
That must be the reason...
I've done a bit of research and found that email marketing doesn't really work well for my safety and security web site products so I haven't pursued this avenue of marketing. However, based on this information I can definitely see why I'm getting so much junk email!
Email on the rise
I too believ that email will become bigger and bigger - especially now that Google is launching Wave. It's a whole new way of emailing and integrating communication in all our web presences.
Also we do need to have more endorsed traffic, so we can eventually rid ourselves of spam. Email is a good way of making sure we only receive the messages WE want.
E-Mail Marketers on the Rise
I would have to agree and disagree with this article. I agree that the potential for that outcome is likely, BUT there is one factor that these studies are not adding into the equation. Which in turn affects all of those in the internet marketing industry. I am talking about toolbars and the PPV networks. Those of use who run legitimate companies and follow the rules are getting traffic stolen by these networks and the software they develop and unethically install onto peoples computers. It has been a problem for many years now and it will only get worse. In my opinion if nothing is done about it, the entire Internet Marketing Industry will collapse just like the housing market did recently.
"Email Marketing On The Rise"
Similar to junk mail, this type of marketing is destined for "File 13". On the other hand, astute companies are doing to tweak it so that it will not. Couple things: give information the consumer can use, ie. coupons, incentives & rebates and don't make promises that can't be kept. That means integrity of the product has to be second to none.
RE: "Email Marketing on the Rise"
Certainly coupons and incentives/rebates can be included in email marketing, and to dismiss email marketing as a whole as "junk mail" is just something I can't agree with, especially considering that when done right, users opt-in to receive it. There is certainly plenty of "junk" email marketing out there, but there is also a great deal of relevant and useful to the consumer email marketing as well. In fact, I just acted on an email marketing message today to buy my Dad a Father's Day gift.
Social and emailing will all
Social and emailing will all become one, once Google releases Google Wave. It will be a game changer once everything is all easily accessible from one browser or tool.
email
i think much email marketing like indetified like spammer email ...
I loved it
Yes ,Email marketing has become a weapon on Internet and people are taking full advantage of this. Many people are extending their business on the basis of email marketing and increasing their revenue .It has brought a revolutionary change in current situation of declining economies.
The money is always in the
The money is always in the list. The list is your emails of your interested customers, other wise known as your warm leads. There is a small percentage that those will continual to buy from your product or service. From blue widgets to a vinyl window.
RE: The money is always in the
Yes...the list is a great asset. I wrote about this here.
Email is still for most
Email is still for most people the first place they check after logging on the Internet. For people using the Internet for business, email remains their primary way of communicating with customers. I see email as continuing to be a great way to market directly to your potential customers.
Rich Ord
CEO, iEntry, Inc.
Publisher of WebProNews
Sure e-mail is the first
Sure e-mail is the first people check. The first thing I do is delete anything that starts with "Goodday" or "Greetings" these are my typical daily spam from nigeria saying I won 800,000$ cash. I think E-mail has been bombed with so much marketing that people pretty much ignore most of it. I know Im almost afraid to give out my e-mail address to some places.
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