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92 commentsFriday, June 19, 2009
Google Changes to No-Follow on the Horizon?
PR Sculpting and Link Juice and No-Follow - Oh My
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92 Comments
PR sculpting
Very nice and informative article.
Thank You
This will have some very
This will have some very interesting effects on some sites.
I love google, because of
I love google, because of its powerful features
No Follow, then why is it there?
Maybe they should count the no follow link if people actually click on it, that would mean they (the user) finds it relevant to what they were looking for / at. I hate Google for making everything so complex but I love Google for bringing so much traffic, ironically from the paid search results that they "hate" so much that provides them with 90% of their income...
Article submission provided by Mark Rogers
This is nothing more than
This is nothing more than google using alternative methods to combat losing customers to Bing. I believe its more of a marketing compaign than has anything to do with improving its search engine.
Smart guys can have dunb ideas from time to time.
Google would be making a mistake if they tried to fiddle with the way they handle no-follows. What good does it do them to have SERPs full of disclaimer pages and privacy policies? That's a LOT spammier looking than letting the webmasters use link sculpting to set up relevant pages.
Besides. It won't work. It's fairly easy to obfuscate links to privacy policy pages and what not. There's Java, there's redirects. I'm sure there's a few other ways that I don't know about (yet).
No mater what Google do their will always be a hack
Here is some one that knows that a simple JavaScript is no different no-follow as bots or spiders can not read JavaScript
Eg: <a href="javascript:void(0)" onclick="window.open('http://74.125.45.100/')">open new window to Googs</a>
No mater what Google do their will always be a hack
Im confused
Im confused. Im hearing two or three different things.
One ... So wait, I understand PR is determined by inbound links. So, if you "no-follow" and inbound link, you are PR Sculpting out paid links? Ok.
Two ... So, 500 comments on a page (with outbound links) passes link juice. So, it is simply tiring the spiders crawl and passing the link juice (PR value of a page) to other pages?
Three ... Stephen talked about "no-follow" internal links in pagenation to keep the "index" page of a category more valuable. Ok. I get that.
But all three were intermixed as if they were all one concept. Could someone clarify for me? I get the whole deal about MC and the Google changes, etc. and the confusion. But someone just took what I thought I knew and made a one 80 on me and it wasn't MC.
Also, if we all "no-follow" each other's links, then what's the point of Blogging or Stumbeling or whatever, when jo and mary and tom are going to "no-follow" your link anyway?
Thank you!!!
K
Link Sculpting is only
Link Sculpting is only useful in your internal link structure.
And yes... a lot of bloggers and social sites apply nofollow tags, and no... there is no SEO benefit from participating in them. It's fairly easy to tell who's who. Just view the page source next time you leave a comment. If you see a nofollow tag in your link it's time to stop wasting your time on Jo and Tom's blogs, and spend some more time with Mary who's not afraid to share a little link love.
I no follow non important page
I tend to no follow some of my own pages, such as the contact form, disclaimer and terms of service. I do this because I don't want what PR I have wasted on pages that have nothing to do with the content of my website.
I don't do it to manipulate the results, but to help my visitors find my useful information. I don't understand why this is a big deal to Google. One thing I would like fixed is the confusion of their results. FYI go Bing. Sorry I just had to. But I'm noticing it's getting harder and harder to find the useful information. It used to be directories, then came along Google which made everyone money. Now they need to clean their results.
Nofollows?
Anything to clear out the SERP's of spam is more than welcome. Especially Google at the moment.
Google evolves
The whole system is not based on links but popularity. That is why unique domain names are important.
This evolving Google does is to define the pace. They are probably faster than the market. That is why so many people moan when the rules are changed. This is the name of the game in a competitive market system.
There are SEO's and webmasters who get a niche and then Google catches up because they begin to manipulate the system. I look at it like the movie "Catch Me If You Can".
I like the fact Google consistently changes because back in the day, 1990's to 2000, the internet was a totalatarian isolated island system where SYSOP was god. No one else knew enough to dispute them. Do you want one computer person (no one could dispute under any circumstances) deciding what is useful, what is SPAM, what is advertising and what is useful content?
How can we compete globally if we do not continually better ourselves? Even engaging in mistakes we better ourselves.
I am happy Google evolves...oh my
There is no other way than links..
But isn't it a great race ? It's really a mattter of how much you work like every other job. I love it, although I shouldn't, I should do my own job..
I use no follow
Despite the manipulation of inbound links, there are other elements of ranking that are playing more of a major role in ranking such as quality of your site content which can be determined by several factors including avg pages per visit, avg time on site, bounce rate etc. Quality score plays an important role in terms of ad placement in Adsense and hence that also translates on the natural/organic search.
I believe a combination of quality score (which is already in use comprised of latent semantic indexed keywords for on page and inbound links) is shaping the way that site SERPs are determined.
This is just insane. It's
This is just insane. It's like those paying social networking sites. The incentive creates corruption. Oh hang on, that's the entire problem with the monetary system. What the world would be like if we just had a resource based economy...
Another case of Google
Another case of Google trying to dominate the internet!
No-Follow
I'm new to all this and it really does hurt my brain when even thinking about how to outsmart Google. I do, however, agree with Sebastyne's comment ( above )that I copied and pasted below. It should be based on content and NOT be "let out of the bag." There are too many SEO "experts" out there and I feel that many if not all, are just taking a "educated guess" as to what works and has worked for them. Much like a doctor does.
Sebastyne:
I think Google should just hush up and NOT reveal how they rank the pages. If nobody knew how pages are ranked, it wouldn't be so easy to manipulate the system. Of COURSE they're going to get false ranks when people start changing their habits and processes to do SEO, and then Google HAS TO make changes to stop the manipulation of their system. Google should do their best to reflect the real value of a page, not make it a competition of who has the best SEO-expert on board.
Nofollow
I will use it anyway.
Change of PR Sculpting
With the change of ranking algorithm, there will be a lot of rubbish webpage that will not be shown at the front page of the search result.
However, there are always some loop hole in the new algorithm. It depends on how google figure out how to make the search result more useful for the internet user.
system
I totally agree with you that the whole ranking based on links is the problem. The whole system is a mess.
jerryford2009
I totally agree with you
I totally agree with you that the whole ranking based on links is the problem. The whole system is a mess.
Paid Links
Solid Link strategy is required to Market the website. What about Bing, the new search engine?
No Follow
This whole PR sculpting thing is a travesty. Search engines have kowtowed too much to inbound links measuring a website's importance and web marketeers have exploited that to no end, leaving search results highly manipulated. That is not what web searchers are looking for. I am all for search engines taking the high road and trying to eliminate all the loopholes and marketing tricks to manipulate rank. That said, search engines emphasizing inbound links and weight will not give true search result placements based on merit and content.
It sounds to me like Google
It sounds to me like Google might be watching for those trying to "bottle" link juice. I'm guessing they'll be looking for overuse considering they can still see what links are on a page and what percentage of those are no-followed.
Yes the system is a mess
Yes the system is a mess. If Google were to abandon its over-reliance on inbound links then much of the world's spam would disappear overnight. As a website maintainer quite a lot of my time is spent removing spam, and devising ways to prevent spammy posts while not discouraging genuine contributions - and it is Google's fault.
Also their disapproval of paid links is hypocritical - since much of their revenue comes from people paying them for links. What their objection boils down to it is an objection to people other than them making money from advertising.
Misusing Google’s dependency over outbound links
Hi,
A very good article!
People have misused Google's dependency over outbound links as a ranking factor for a website. It is high-time that Google changed their strategy by giving more importance to content and internal linking where by maintaining referential integrity of a website.
Thanks,
Sam
No-Follow Links
Hi,
That was a great article.Very interesting indeed.A sound Linking
strategy and great content are essential to success.
jitendra
Links are the whole problem
I totally agree with you that the whole ranking based on links is the problem. The whole system is a mess.
out of control
The whole no-follow thing seems to be getting way out of control..... A good use of the nofollow tag is to prevent un-editorial link credit. For example, if you place a link on your site and you have reviewed the link and you post it, then it does not necessarily need a nofollow tag (in my opinion)... On the otherhand, if you have forums, classifieds, and other publicly postable areas on your site, any links posted publicly by users which are not editorially reviewed should automatically have the nofollow attribute attached.. That seems like a fair use of the nofollow tag.... It's the site owners way to say: "Hey, we haven't even checked this link so you may want to skip it"... I think the nofollow tag is best used to warn the search engines that a link may not be trustworthy. It's probably what it was originally intended for. Maybe not so much of the webmaster PR / SEO crazyness it is being used for now....
Hush up.
I think Google should just hush up and NOT reveal how they rank the pages. If nobody knew how pages are ranked, it wouldn't be so easy to manipulate the system. Of COURSE they're going to get false ranks when people start changing their habits and processes to do SEO, and then Google HAS TO make changes to stop the manipulation of their system. Google should do their best to reflect the real value of a page, not make it a competition of who has the best SEO-expert on board.
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