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I agree with the idea of some sort of branding, but we'd be going up against existing brands. There's an association for bloggers (I forget the name). I thought about joining, but they wanted me to take some sort of test about liabilty. I would do that, except I'm already a journalist vetted by some fairly hard orgs to get into and in 20 years I haven't been sued yet. Though with current political adaptations that may change if I use a politically incorrect word.

There are brands like Pajamas Media, but I think that's pretty closed to newcomers. And there's Newstex, a syndicator--I signed on with them recently but have no idea whether it will be profitable. There are blog directories like HuffPo--hey! You can write for free and maybe get bumped to the lead page once or twice before you die.

I've also noticed many top returns for blogs on Google are now dominated by "pomp media," as I call the dinosaurs, a number of which I've written for over the years. And they're all on the same page. I also notice most of those PM bloggers do very little research; the result is an ill-informed electorate, but that is of course another rant.

I know it's all about SEO, but I'm a writer not a tech person. I recently screwed myself royally by pointing my domain and selecting the www version for the primary. Result? Google bumped me down to a 3 public rank and somehow retooled my backlinks to 35 instead of the roughly 2000 + links I accumulated with literally backbreaking work over a one year period.

I feel better now.

best, Kay B. Day