WebProNews

Good stuff.

Hence why Yahoo! is in a prime position to capitalize on this over the next several years. They are #1 in display and #2 in search. No other company in the world can claim that title.

Display is huge for driving conversions for other ad channels, such as search, down the road. But yet advertisers keep pulling their display budgets because they're only focused on the direct response click and conversion model. If a display ad doesn't not convert well, then they assume it's a dud. Little do they know is that while visitors may not have clicked on their display ad, they later ran a search and then converted based on the branding of the display ad.

It all comes down to better measurement....plain and simple. The latest Yahoo! Web Analytics upgrade is all about providing advertisers with better and more actionable measurement. And there's lots of noise out there about campaign attribution models. Giving credit to ads that helped drive conversions for your other ads. Get ready, because 2009/2010 is going to be a biggie for this type of reporting!

the statistics are interesting. it is true that every one gives importance to buy any product from the know place.