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Principles are much required to surviving in this world. In every walk of life we have to follow some principles that are necessary for achieving success in the life.

having read a few of the replies here, i would like to take the oppertunity to remind everyone that google is actually a business and therefore will not do anything unless there is a percieved benefit from doing so.

Nothing lasts forever. I sometimes wonder, "what will come after Google?" Because, eventually, something will.

google is the benchmark for other search engines.its policies and methods are much debatable as well as pathbreaking

these fantastic principles present some new and clever thinking to how we do business

"1. Help other businesses be more competitive."

Is that not mutually exclusive in the case of Google? All online businesses use Google in one way or the other. If all competitors in a market are Google users, one competitor can only advance in relation to other competitors. This principal is inherently NOT one of equality. It's evident on its face. Did anybody stop to think about what these words mean? Does it mean "Help other businesses who do as Google instructs to be more competitive, the rest can go to hell?"

I honestly have built an entire online income stream based on Google, Lord were they to shut up shop tomorrow, man would I be in Strife.

Love them or Hate them, I hope they hang around for a while.

I like to think of them as a Benevolent ruler of a Kingdom. I do not know of any Corporation that has supported/enabled/facilitated the growth so many small businesses in this lifetime.

Google Stay a While Longer

yes we all know that Google's great. It's great because WE make it great. I helped make it greater six times today already in fact.

The problem here is that it's becoming TOO great. It's not natural to dominate everything. Who wants to go into a contest with Google on anything IT these days? You'll lose.

Notice how all of the things in the list are Googlecentric.
& They said:
1. Help other businesses be more competitive.
read as: "Help business compete against each other with AdWords(tm). We just love the way they try to outdo each other because it makes us more money!"

4. Competition is just one click away.
read as ; "Don't click away from Google(r) because if you're not at Google then you're at one of our competitors' sites. We don't like that very much - and neither do you. Again, and neither do you. :->"

This is exactly why they have to stifle/limit competition whenever they can get away with it.

Yes Google will be great for some time to come, we all know that, but there will be a consumer and tech revolt and some companies going to make them have a run for the money.
They'll be saying stuff like "Remember the good ole days when customers where there for the picking? now we have to actually fight for customers!"

When people get hungry they start doing bad stuff. When companies get hungry they start doing the stuff that you did to them to make them hungry in the first place.

Should be interesting.

I myself is a great admirer of Google, be it their products or web services. They seem to be a leader in each and everything on web today. Must say, their principles are worth reading. hope they will stick to it.

I agree this and hope google will favor for all the genuine websites.

I'ts one small step for google in their effort to be more transparent.
Let's hope it is! But they may be very selective in letting us know much, they didn't get where they are by being to open.

Cheers Local Tradesmen

Google is such a cool company. It seem to have the "It factor" all over it.

I mean it is a text area with the text Google above, and still everyone and their piano teacher wants to read the next story about them.