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14 commentsMonday, May 18, 2009
Your Email List is One of Your Most Valuable Assets
The Audience is Targeted and Loyal
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14 Comments
Thanks and a Tip
Great article guys. Remember to track your delivery rate and click-through rate :)
Great post. All of those
Great post. All of those elements are extremely important to a successful email list campaign, especially the subject and from lines.
email effectiveness
I have had considerable success with email marketing. I send roubghly one email blast per month and my open and click through rates are improving. Dealing with the Subject Line has been the greatest challenge, so thanks for referencing that in your article.
Totally agree
Great post, I totally agree that email still plays an important role in our daily lives, making sure your target audience is not fogged into a cheap layout, consider good template = success
I see e-mail working less
I see e-mail working less and less. Personally I am over loaded with spams and junk e-mail. The next big wave of junk and scams are e-mails coming from over seas. If the e-mail starts with "Greeting" or "Good Day" I trash it.
Mark
Timing & subject lines is quite important
Timing & subject lines is quite important, i have realised this by sending emails to same peoples changing subject lines and timing.
Would be lost without my contacts list
Would be lost without my contacts list which totals sum 5000+ names.
I regulary send out news letters with promotions I might be doing.
And usally get a good response, as for spam filters I ask my contacts to add me to their safe senders lists and most are happy to do that.
Cheers
YOURTRUSTEDTRADESMEN
Targeted email marketing rocks!
Following up on Chris' post, a comment on ' Targeted email marketing still rocks!' takes a closer look at 'broadcast email marketing' . Curious? Click: http://www.signature.gb.com/blog/2007/11/targeted-email-marketing-still-...
However, you should plan
However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
email marketing
Thanks for the information regarding spam filters, it helped a bunch!
Email Marketing still rules
Great post. Email Marketing is certainly one of the key components of internet marketing. Eventhough social media marketing is on rise, I don't see it affecting email marketing much. Its left to companies in the end to realize the importance of email marketing and use it for their growth.
Gender Targeting
Has anyone had any notable success with creating dual newsletter creatives targeting gender?
The comments about subject line quality are very important - from experience, a killer subject line can add in excess of 5% to your open rates which for a big list is a huge number of indivudals.
Just happy to obtain a list
Just happy to obtain a list of clients. Once in a blue moon we will blast out a series of info to our clients on a subject like home improvement. Gets some quick sales and collect more.
Interesting
I take into consideration the date but not the time of day. I will vary that and see if the response rate changes.
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