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This is so true in grab and go. The other half look at everything in the store.

A very interesting article. I agree with all of the contents especially with the color. In color, man feels more masculine if things are associated with the color blue. Well in attitude, men are usually short tempered people that's why they want to decide as quick as possible.

I change my webpage color from time to time and I notice green and red get me the best results.

What about pink? It wasn't mentioned on the graph.

I always like hearing about how women shop online versus men. In the design of our internet bingo site http://www.bingohouse.com , for instance, we tried to appeal to women since women play bingo more often. The color used: purple. Interesting project because we are all men who work on the site. Now, we are bringing up a site for gay men. The problem is that we are all straight men. What color do you think gay men like? I guess the best thing to check out is gay portals and see what colors are used.

Well fruitcake, despite your best efforts and disclaimer, you failed.

As a man I was offended by the constant put downs and representation as a brain dead knuckle dragger.

Men want to get the task done quickly and move onto the next task. There ya go, done, so why the mammoth crap?

I didn't want experience your emasculated insecurities, thanks, I just wanted the info....

W.

It has been known for centuries that there is a difference between men and women. And even if we do generalize, it is good to keep that difference in mind. For a while it has been as if women tried to take on the mens jobs as well, but fortunately they haven't succeeded altogether - it would make us obsolete.

Now thanks to this study, we can also see that men and women are acting differently on the interent. It's very interesting, and maybe we'll even see som CMS's that will be able to know the difference between a man searching and a woman? Wouldn't that be cool.

Did the research touched the subject of which color combinations work well with different genders?

An interesting and informative article. I have tried several color variations for different websites and for me, blue is probably the best choice for my requirements. One other interesting point I have found but I'm unsure how much difference it makes, is spelling. Because English US is more widely used across the globe than English UK, I generally use English US for .com sites and English UK for .co.uk sites or for .com sites with mostly UK traffic. I'm not sure what relevance this has to this article but would be interested in any differences between men and women. Who would consider 'colour' as a spelling error and who would know it was English UK. I would favor (favour) women to know the difference. Of course, I could be completely wrong.

I have been running an online store (http://www.wantitall.co.za) for quite a while. With our initial design we didn’t adhere to many of the 'best practices' however with quite a few of these points in mind, we've managed to adapt the site and evolve it to where it is today.

Conversion rates have increased hugely. I think the biggest change was streamlining the checkout process. Once you get that sorted out, you'll see a decent increase in the number of sales.

Great article but those stats in point 2 are pretty close. To be an accurate representation the sample size would need to be huge. Do we know how many males and females were surveyed?
Great humour throughout - Next time my girlfriend keeps me waiting on the way out the door I'll remind myself that I'm better at killing mammoths :)

Oh holy crap, I can't believe you summed me up so easily and so well!. Seriously though, this is a great article, the likes of which go a long way to help determine what to and what not to include or omit from our website plans. Thanks.

Women want everything? No surprise there. And I totally agree.

This is by far the best article I have read. And, no joke!

Instructive, data we can use, so well written (I know, I'm a newbie and have written 5 articles so far with sweat and headaches as I'm French), and with humour.

I personally do not find anything wrong with the jokes that for me are not joke, just an humoristic, colorful way of bringing home the data. Not over done. Maybe if I would have read it in my thirties... but I doubt it. Got 5 brothers... So, the male-female thing don't phase me. I am able to put those things in perspective. All this to say, I don't find anything offensive either.

And all the graphics and all: I'm impressed! I don't know how to do these things. Remember, me, newbie...

I'll check my email for more of these...

I already get the email, please do not send duplicates, I'm overloaded as it is. Thanks!

P.S.: Excellent Jason! From a 58 years old and Internet newbie woman.

Jason, I really enjoyed your article! I was a little surprised that men like coupons. I always thought they hated those things; you know the whole clipping and carrying them to the store, too much detail. Anyway, as a web site owner of safety and security products such as non-lethal weapons, men between the ages of 25 to 35 seem to be my target demographic but I have lots of women of all ages shopping at my store too. I will keep some of your tips in mind. Thanks for being informative AND entertaining!

Being in retail as a salesperson, this helps quite a bit!