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8 commentsThursday, April 30, 2009

Nielsen: Twitter's Audience Retention Rate Sucks

Three out of five users walking away

8 Comments

Twitter is...

I think that a tool whose use you have to figure out is not a very valuable tool.
Twitter has been overvalued (on purpose, actually) and its future is very uncertain. All the 'noise' about big corporations and firms making business via twitter is not much more than a marketing operation (I'd like to say an elaborate hoax) that is showing all its limits that are the same as microblogging ones...

If you are tired of facebook

If you are tired of facebook or twitter but want a way to connect with artists and musicians then you should check out www.putiton.com

If you are tired of facebook or twitter but still want to connect with your friends then pick up the phone...

quality of peeps not quantity

"If Twitter can't match those levels, it's on track to meet with a whole lot of rejection and achieve popularity among only a smallish number of people."

But what if that smallish number of people are exactly the people I want to connect with, make new friends and share information with? Win/win/win I'd say (me/them/twitter)

Facebook is better.

I agree with Angela that Twitter is for advertising. I prefer Facebook.

Twitter

When people use 3rd party apps like Tweetdeck, Twhirl or DestroyTwitter, I doubt it counts in Nielsons ratings as Twitter.com visits. I use Twitter all the time and rarely go to the site. It isn't like Myspace or Facebook where you need to go to the site.

I'm surprised this wasn't addressed.

Tweet Tweet

Everyone gets 140 characters of fame...

Twitter

I visited Twitter once, signed up, found one friend who hadn't been back for three months, couldn't work out how on earth it worked, or why, and went comfortably back to Facebook. Now I keep being sent Twitter links from businesses who already send me daily emails, just in case I want to read the same information twice. As far as I can work out, Twitter is for advertising.

This is actually GOOD news...

Each twitter user will find (or not find) a practical use for it or not. It's not twitter that makes people leave, it's all in how you use it. I hated twitter at first, but now, a couple years in, it's a vital tool to me. I just had to figure out the best way to use it, for my needs.

-Eric

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