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9 commentsThursday, April 30, 2009
When to Use and When Not to Use Social Media
And A Bunch of Resources to Help You Determine
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9 Comments
Hi Chris
Nice Post.
All enumerated tips are very
All enumerated tips are very helpful. Social media offers so many things. Despite of that, we should always be aware on how to use it wisely.
There's an 'If' in everything
I think it's a good idea for a company to look at whether Social Media is suitable for them - the answer will generally be yes but without asking that question you may not spot possible problems before they arise.
A Law firm may not benefit in the same way as a digital media company and to carry out the same actions for both would be the wrong.
I also agree a lot of companies don't know how and why they should engage in SMO, thinking it's a place to advertise their products directly and wondering why they have no success.
This is something we touched on in our own blog and would be worth a read for those interested
http://tiny.cc/5VEqT
Social Media offers a lot to virtually any business but it's important to know how and when to use it.
Social Media -for me- is a
Social Media -for me- is a matter of communication and virtual interaction among other people which is something has its pros and cons.
p.s. It's very ineteresting -yet important- to check the resources mentioned in this article so thanks a lot for gathering them right here.
It's a process
I've been using social media to help market my safety and security web site as well as raise awareness for its products for over a year now. It's definitely a process and requires time to develop. I enjoy interacting with potential customers and helping them with their safety issues; something online merchants miss with no actual face to face contact like the brick and mortar stores. Thanks, Chris!
How to NOT use Social Media
Communication has always been used by marketing people using medias to make us buy and think in a certain way. Nothing new here, and yes its a good thing as we now live in a time where basically everyone can be a media outlet. With industrial media also referred as traditional media, marketers were able to control the production to get global reach. Media production required high cost and specialized skills and training. Not anymore! with the Internet and social media, its been years we have been saying that, preaching and educating marketers how to fit in that new paradigm. Marketers need to let the information go its way without any control of the end result and more importantly lets the masses take control of the information.
When to Use Social Media
Great tips - Three others immediately come to mind:
Social media is not short term: Effective social media requires a commitment to engage regularly. You can't turn it off like a promotion and then return later. What you may save in dollars, you will spend in time.
Social media does not live in a vacuum: It must be tied to traditional media efforts with some degree of consistency. As I maintain, they must be blended.
Social media is not a marketing or customer relations strategy: It must penetrate the company as a whole where customer service, marketing and product development work together to engage customers.
Without this understanding, I advise against deploying a social media strategy.
Is there a 'If' to the use
Is there a 'If' to the use of social media?? I think all businesses can profit from promoting themselves online.
Being online and using
Being online and using social media is a step in getting involved with your customer. This is all good, in building rapport and customer relation.
West Coast Vinyl
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