Though Online Video Is Nothing to Shake a Stick at

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2 commentsFriday, April 3, 2009

TV Still Dominates Media Consumption

Though Online Video Is Nothing to Shake a Stick at

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By Ken Robbins (WPN reader) - Mon, 04/06/2009 - 09:39

Digital Media More Engaging

TV may have the greatest share of time of usage, but digital media have a greater share of interaction. It's interaction and response that makes media effective. Consumption and "awareness" are middle metrics. Would we rather a consumer be "aware" of our offer or "respond" to our offer?
I discount the mere listing of time as the primary metric by which to judge media effectiveness.
Cheers,

Ken http://www.twitter.com/kenrobbins

By Franchise Opportunities (WPN reader) - Sat, 04/04/2009 - 03:16