Make up declining ad revenue

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7 commentsTuesday, April 7, 2009

Murdoch Says Newspapers Must Charge For Online Content

Make up declining ad revenue

6 Comments

By Guest (WPN reader) - Wed, 04/08/2009 - 00:33

News advertising, when the gold river dries up.

Newspapers, like radio with TV on the horizon did not go-away but radio developed specialties and markets - advertising cash followed the popular ratings.
Internet cash for classifieds has not escaped craigslist but all too often "the news" really isn't. From sideshow to ax to grind, the news or what passes for news is more like agenda for persuasion. To some, the news is a political voice looking for your support. Others view the news as manipulation tools supporting political socialization. Look here, while they perform magician-like events elsewhere.
Forums like blogs and UTube - when its not censoring critical and informative video content put one further than the knee jerk mainstream media. Examing events like 911 as a provocation to strip Americans of your rights trading your fear for an agenda. There is no rewind in this model. Now you need a passport, not to go elsewhere abroad but to return to your country. No passport? Then there is detention without charges.
What mainstream media omits, the non-news. Example, the last two weeks of December 2008, the Federal Reserve Bank jumped the reserve requirement charged to member banks from 8 billion dollars to 848 billion dollars effectively inhaling taxpayer money using the power of the Federal government to do it. You pay interest on that money so markets can be further driven down and the Fed picks can pick off their choices. Oh yes, non-news. But you won't be paying for that in Murdoc's business model.
Interest group news, join the club, pay dues and get your useful news. That's where pay for news is going.

By Eight Women Dream (WPN reader) - Mon, 04/06/2009 - 11:54

Newspaper revenue decline

What Murdock fails to realize is tat people can now record the news as it happens on a cell phone or handheld device and upload it to their own blog, or YouTube and share it with the world, without commentary or opinion. How many times have you been at some event, watched it unfold and then watch the "news" report it and wonder if they were even at the same event. People want their information NOW and will go where they can get it. How will newspapers compete with Twitter news posts or Facebook updates? Information is now in the hands of consumers and charging for it will not save the newspapers.

By Dave N (WPN reader) - Sun, 04/05/2009 - 14:38

newspapers and online charging

Methinks we are seeing the end of the age of the dinosaurs

By Peter Williams (WPN reader) - Sat, 04/04/2009 - 23:37

Mobile Newspaper Reading Device

Is this a standalone device or an application that runs on mobile devices such as smart phones and netbooks?

That is worth something, though it is not obvious how much, at least not to me. Does Murdoch have ballpark revenues for this device?

By Guest (WPN reader) - Sun, 04/05/2009 - 12:37

Murdoch

I am reminded of a simple fact.

People always communicated without thinking of getting paid. News Paper was an artificial inroduction. It gave us what we can't possibly get in a direct way. It gathered, catogorized and condensed information for the general public. The 'general' part is to be noted.

Tody all things, places, systems and people are in instant contact. An iPhone can give you the news of a locality as you travel. It knows whare you are and what you need. A newpaper no longer fits this format. It will have to figure ways to be a part of this new paradigm.

Then there is the big issue of cutting trees, energy used to make paper, store, transport and even recycle. The game is about over.

Das M.

By SEO Consultant (WPN reader) - Sat, 04/04/2009 - 14:24

Newspaper advertising revenue

At least he's not blaming Google for the decline, but what about the BBC? At least Google's first-click-free system is compatible with paid-for content.