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4 commentsThursday, April 2, 2009

Report: MSFT To Spend $100M Promoting New Search Brand

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4 Comments

By Assembly Jobs (WPN reader) - Sun, 04/05/2009 - 11:42

Let's see what happens. But

Let's see what happens. But most probably, I guess the results will be negative unless their SE results deliver how users want them to be. Branding is not the issue here but quality is. Best of Luck MSFT.

By SEO Alchemist (WPN reader) - Fri, 04/03/2009 - 01:04

Microsoft search advertising

Given that until recently Google boasted of a zero advertising budget, it's going to take more than advertising from MS to regain market share.

Ask tried a big splash not long ago, as part of a "recovery strategy" that showed a slight short term lift, and then nothing worth reporting.

From what I can tell, there was never a problem with their Live search brand, other than it was competing with MSN search.

What made MS think that they needed two brands when Google and Yahoo are beating them with one? Adding a third will only make things worse if they don't kill off the other two first.

In the mean time, Google will probably read the article with glee, as in the absence of a superior search engine - for searchers, not just advertisers - it's just another way for MS to throw money down the drain.

By JET (WPN reader) - Thu, 04/02/2009 - 16:20

Microsofts Ad campaign

Spending $100 million on an ad campaign will not help Microsoft to increase its market share. Microsoft must come up with a game changer that is revolutionary. The most successful site are learned about by word of mouth. Microsoft must change their format, do something different, look different, deliver different services that matters. While Google is good, most search engines are adequate for most searches. The must give users a compelling reason to switch.

By Sealy Plush Mattress (WPN reader) - Thu, 04/02/2009 - 10:42