Research Shows Subtitles Will Do Just That

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6 commentsMonday, March 30, 2009

Increase Online Video Viewing by 40%

Research Shows Subtitles Will Do Just That

6 Comments

By Gerhard Kaiser (WPN reader) - Wed, 04/01/2009 - 09:13

Useful Article

Thank`s for this great and useful article. I´m from Germany and I can agree that in most cases videos with subtitles better to be understood for me.

By Daniel Drouillard (WPN reader) - Tue, 03/31/2009 - 17:46

No sound?

I just thought about it a little and, it seems to me, the changes in video responses could be due in part to some people browsing with the sound turned off (or way down low).

As a general rule, try not to put any critically important information in the bottom third of the screen. That way, you can always add or change subtitles later wothout losing anything significant.

Other thoughts?

By Adam (WPN reader) - Tue, 03/31/2009 - 08:09

The accessibility benefits are obvious, but the fact that it makes such a difference to viewing figures is very surprising. I guess as far as advertising is concerned, this will make a massive difference - you're increasing your audience by almost a third!

By Toni Anicic (WPN reader) - Tue, 03/31/2009 - 02:37

Great and very useful

Great and very useful article, as always Chris! You made some very nice points in this text.

As not a native English speaker myself, I can confirm that in most cases videos with subtitles tend to be understood and accepted much better with non native English speaking population of the internet.

By West Coast Vinyl (WPN reader) - Tue, 03/31/2009 - 02:34

I like that they're actually

I like that they're actually testing to see these neat stats. Having subtitles helps convey what the video is all about. This helps with the content on the video.

By mts converter (WPN reader) - Mon, 03/30/2009 - 19:54