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The Rise of Horizontal Content Sites
Over the last year, the search industry has seen a large rise in... -
Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds. -
Yahoo Reveals SEM of Re-Brand
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10 Comments
Freelance Factory Dot TV Social Media sites.
We've just introduced .TV Channel web sites. Initially it was to allow freelance creative talent a great vehicle to showcase their portfolios, show their showreels and to network with each other. But it's ideal for a much wider variety of uses.
The package includes the .TV Domain name registration, one years web hosting and all the social networking tools to build a social network site
including video upload, photo albums, blog, forum, friends list etc. No web skills required.
It's completely free for freelance annual subscribers - but it can also be purchased for under a hundred bucks.
The .TV domain name suggests an entertainment, e-info and rich media site - worth checking out for a low cost social media site.
Also, with the .TV names - you're likely to get the name you want (at this stage anyway !) - or you could add the little 'i' in front of any name ... such as iGoogle, iTune, iView etc.
See some .TV social media website samples at: www.freelancefactory.tv
Videos to Watch and Video Publishing Click Here
Videos to Watch and Video Publishing Ton's of video search links and other useful tools.
Click to ckeclk it out
You should probably fit Online Video into your budget
Yes, Online Videos are growing and YouTube can be a viable partner. By the way, we use TubeMogule on top of it to reach out to more hosting services.
But really the question here is whether companies will invest into videos and whether that will fit into their budget or not. Honestly, many videos can be made with a budget of USD 3.000 and sometimes, much less. Considering that this will give you an incredible exposure on SERPS and also a competitive advantage (say you're displayed on the same result page than your competitor, but your result displays a video...) , the benefit is massive. Only thing is, ROI is not calculated on a "how many people did not click on my competitor but on my result"-basis. Those leads are invaluable, as potential clients automatically see you as the better company to go and see...
So, if you want to continue growing, better take that cash into your hands and invest in an online video!
YouTube
With the new social features that are rolling out all over any of the Google properties right now, YouTube is more viable than ever.
I used to hate Google and most of it's (I thought) crappy, rinky dink sites that seemed to give my traffic away to other sites with in them, YouTube in particular.
Now I am a total convert and am using Google for most of my promotions. Do not what ever you do discount YouTube especially right now when users of these new and upcoming social features are few.
Those initial costs are
Those initial costs are small. You can probably use your camera on your phone. The quality of the pics will not be great but if you have awesome content, and conveys the message.
Thats what everybody wants to see.
I dont think professional
I dont think professional businesses should take a chance with camera videos. Its always better to invest money and get a profesional video on the website.
Spot On Maneet
I went to last years Marketing seminar in London, and attended the Google University, hoping to learn some insight and potential SEO edge for my company.
All they did was ram YouTube down your throat, talking about Viral marketing and using Coke as an example.
You what a company with billions of marketing revenue to showcase YouTube to people like me that have a £30.00 a month G!Adwords PPC budget.
What planet are these people on, if I want to get a camcorder or use my webcam to try and produce a commercial for company use, I'm more likely to do more harm than good to the company image.
How much do you think even amature actors cost or an expert animator.
Do you even know how much stop motion capture animation cost in terms of time, we aint all plasticine motion experts you know, Tony Hart would be turning in his grave, not to mention Morph / Wallace & Gromit.
If you were going to produce a flyer / business card or mailshot, would you write it on the back of bog roll and send it without a stamp expecting the receiver to pay postage?
So why is making trash at home for viral video advertsing considered OK , in a commercial environment?
Up Front Costs
I have just started getting into video production. I would say you do have some initial costs if you want to make something semi-professional looking, but after that you do not really have recurring costs, so it's worth it.
Production software
You are definitely going to want a copy of Camtasia and learn how to use it.
Also shoot your videos in high resolution since YouTube now takes 1280px wide videos and displays high res video.
Looks way better at full screen mode.
Upload it to YouTube
You can drop the costs even more, if you have a heavy traffic site and you're placing a video on it but uploading it to youtube.com and then displaying on your site that way. Plus you get the youtube exposure.
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