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What Makes a Quality URL?
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Gray Areas of FTC Guidelines
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4 Comments
Makes sense
Totally makes sense, since browsing history is an obvious and important metric to leverage.
Big Brother Google?
Harmless if you buy what Google's privacy guy says as the whole story. Concerning if you think that Google is tracking your visits to any other website you view, not just their own. This isn't your run-of-the-mill cookie. And the technology used to do this could be exploited to connect that cookie to your identity. That is the problem. Trust Google? Then don't worry about it!
Interest-based advertising became mainstreem
This is very important step in right direction! The era of keywords is almost over!
By definition of interest, people search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
However list of interest in Ads Preferences Manager is very primitive and does not reflect natural diversity of interest. For example it list only 3 hobbies!
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
I guess Amazon have been
I guess Amazon have been doing something similar for a few years as they advertise products based on your recent searches - it makes good sense. But I can't see people interacting much with the choice option - most people don't really care about the ads anyway.
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