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Of course Google puts more priority into brands, why wouldn't they? Branded businesses have proven that they are valuable within the sector, and often trusted by the public.

Brand is all very well and good, the question is how G will implement this - and what their notion of brand is going to be, and how they will derive it from what their spider finds on the web.

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In the U.S. "cell phones" search market, Google leaned heavily towards ranking the major carriers in the top spots.

None of them make cell phones. Nor are they cell phone experts.

But, they all SELL cell phones.

If it was purely brand-only: Motorola, Samsung, BlackBerry, LG would dominate the top rankings.

There's clearly a "shopping" slant to the change.

At least from my vantage point.

Yes Google give more focus on BRAND phases and give top rank to relavant Brand owner sites.

Online PR is use to create online brand and awareness.

econcept infotech is leading SEO PR Agency in India.

...it is very much up to the small guy what he makes, or doesnt make, of his SERP from his on search engine optimisation efforts, which he overlooks at his own peril. With some exceptions, hard work and investment usually does always yield beneficial SEO results.

But why should the small-fry PC shops rank above, say, PC world, in SEO terms? In how many cases would they deserve to, re: Branding?

What makes a brand a brand? Does this mean offline marketing will impact online branding? Or can you build a brand online?

FAR more interesting that the branding thing, which is actually harder to define that words in a dictionar, was the bit about "accuracy".

So soon Google will decide if your site's information or content are "accurate"? This strikes me as a major blow to free speech, dissenting opinion, alternative medicine or just plain alternative views.

I've often wondered at what point and in what way would the fact Google has CIA employed bods high up would come into play. Well here's one answer, censorship based on what G happens to define as the "right" opinion or facts, in the infallible and God-like opinon of Google/CIA.

I think it comes back to the trust issue that Google seems to be hung up on. Brands in general are more trustworthy and get more traffic than non brands.

I'm not sure how branding affects my industry-psychotherapy and counseling. Unless it would pit big agencies against individual practitioners. But thanks for the heads up on this topic. I'll watch for more developments.

With the boom of social networks like facebook and more so now twitter and mixx etc. (where content and items of interest can be shared) I think branding is much less relevant. In fact being a big brand can potentially open you up to more criticism and be deemed as less relevant by an end user if they already have negative views about that particular brand in the first place. I think Google need to push emphasis across to how a particular site is viewed as relevant by the social networks. Taking inbound links that next step to how many times a particular site has been twittered about or mixxed or shared on facebook and myspace. Sharing is caring, and if you care about something it makes it relevant. Of course the effort has to come from the website owners and those not prepared to put the effort in as far as google is concerned should simply not rank. I agree with the comment above about big brands being big investors, but this shouldn't make them a dead cert as far as ranking is concerned. I host a blog about domain names and the domain name industry, just because I am not a big brand like Sedo or GoDaddy, should I be deemed as less important? I know I don't have pockets as deep as they do for branding but I can certainly tell you now that I put massive amounts of effort into what I feel will give my readers an excellent user experience...I rank ok at the moment for the keywords I want to, its early days yet, but penalising my ranking for making the assumption that because I am not a brand is not what I would class as fair game. My objective is not to build a brand but to share what I enjoy with others. Long term who knows it may evolve, but don't cut us off yet! :-)

... and if you aren't working to adapt and adjust your website then yes you will be way down in the results. We started on page 3+ for our first keywords we optimized for and we are now #1 and have been so for some time. We are now going to start optimizing for the keywords digital camera repair and in time expect to be in the first 3 results.

We might not be able to ever move the big guys out of the first spots because of the amount of links they have, their age etc but we can get up there with good old fashioned hard work.

If you're willing to work at it, I don't think it's going to be a problem.

I Think googles looking at a variety of factors for ranking. We have to remember Google wants the top sites relevant to what the consumer wants. They want search traffic and they get 30% clicks on adds. So if a company is advertising of page, tv, radio and people are typing in the sites name Google see's this as relevant in that community. We have done some double glazing of page and noticed the difference in loacl rankings for double glazing and windows in birmingham

Branding and the meaning of phrases, I think its like saying in the world of replacement windows, Anderson windows and Pella Windows are the big players in this world. And, if you are a small Redding vinyl replacement window or Dallas Replacement window.
You wouldn't be worth the site to get decent rankings for the branding in this industry.
Now for understanding the "phrases" yeh, isn't that like latent semantic indexing?

I also believe that users prefer Google (or any search engine for that matter) to "understand" the meaning over just words. This is becoming increasingly obvious as users start to search for more specific "phrases" instead of a broad keyword string.

Many self-proclaimed "Google Killers" have already emerged claiming to understand meaning over words however none have really delivered on that part. When the search engines start really understanding "meaning", I believe that is when people will start taking their content a lot more seriously instead of trying to tailor their content around a broad keyword they believe users will search for.