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Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds. -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee...
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12 Comments
Eye Tracking Focuses on Pleasing Object
Yes eye tracking is a great invaluable observation to figure out what the consumer is looking at.
This also cues you in on creating good to great colors and simplified objects that are easy to the eyes that gets people to look at and to take action. i.e. click here
Heatmap
Yes, very interesting things in the research.
From it we can find that the 1 and 2 position takes all the attention. If you're the third you must work very hard...
It's good that people are focusing on studies like this.
Then how come...
It's funny to see that they didnt include the paid search results in this case and show a eye tracking chart there
Catchy Images
Maybe the new SEO marketing frontier will be the most creative images displayed with meta-titles and descriptions versus relevent text. I think it will be the same game and new players.
Heat maps
Heat maps have been around for a while and marketers try to make use of this by putting their most persuausive text in the hot spot. I have found however, that things don't always follow this logic. In fact they often don't
Tracking
I found it especially interesting that google is indexing all instances of the search term, and presenting it at the same time, whether it was a text link, a picture, or a video.
Food for thought.
Also very interesting to see how "chaotic" we look at a page up, down sideways, up again. It must be difficult to conclude anything from those results.
I always look at the results
I always look at the results with images first. Myabe it's just me, but I find them to be the ones that pop out to me.
Indeed interesting
i completely agree with Search engine Guru on this because its very much obvious that there is no role of search engines in this case.
is this the first
time Google themselves have shared eye tracking studies?
Haven't seen this before. The sample was not particulary big, but interesting none the less!
Eye Tracking Tells the Truth
Results from eye tracking is a great tool to have and assess
the results.
Just think if your listing was a video that shows the square pics of your video in the search result, and all other were in text.
most people's eyes would go directly to the vid pics and clicking on your web page, even if you're ranked at number 6 vs the number 1 position.
So there is no need for a search engine
If this is true then there is no need to have a search engine. We can collect all queries possible (even we can give people a hint what to search) and then display few items that we think are the best. BOOM! the search engine job is over.
We all know the best search results can not possibly be in the top two, if this is the case then probably we need a better bookmarking technology rather than a search engine. A search enigne should distance ifself from human behaviour otherwise it becomes limited to what humans are capabale to do when it comes to analysing peta bytes of data.
Search Engine Guru
eye tracking
This just tells me that advertising past the first 3 paid spots will not get you many clicks, and the majority of clicks go to the paid search results, not going very far through the organic. Good for large companies with big budgets, bad for small business. Not surprising at all.
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