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42 commentsThursday, January 15, 2009
How to Use Video to Improve Google Ranking & Conversions
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42 Comments
We have clotheslines video
We have video in our site to help our customers choose if they want to install our products themselves. Its a great conversion tool.
Video Rules
I don't want to sound all cliche and stuff, but doesn't videos provide more contents and kinda more effective then just plain text?
Visual is effective
I am fully behind the idea of using video content in online businesses. Information overload is a common symptom to many internet users. The average attention span of a web user today is measured in seconds. To communicate a product profile or benefits effectively within the shortest possible time, you need to engage your visitor interest right on the spot. And online marketing video is a highly effective visual way to send that message across to your visitors in the shortest time.
great article - again
Hi:
Once again you've touched on a subject that I'm very interested in. I've been interested in getting into video with our dealership website http://www.donmackeynissan.com, but just haven't taken the plunge yet. Thanks for helping me navigate the terrain a bit.
Deb
Things to think about
I have to say I like and don't like the idea of video.
The pros of course are that it really ads to the user experience, and allows them to grasp concepts they may otherwise not understand fully. And well, it's just nicer.
The cons are quality, download time and, stealth.
I've seen a lot more videos lately that are really poor quality. I expect this from kids messing around on YouTube but not from people who are trying to professionally promote their business. This is why I haven't added video yet. The ones I've done don't look professional.
Download times are another issue. I have a decent computer and relatively fast internet connection and yet even on YouTube lately I've had to sit though some really choppy video. I tried to watch a training video recently that was 30 min long and it took over 2 hours to download and still kept freezing and jumping. Needless to say I complained.
Finally there's the stealth factor. People often surf at work and they just can't have videos (or audios) playing when they enter a site. so at the very least you need to be courteous enough to add a play button (instead of the auto play feature), as well as text for people who just can't watch at the moment. If the text grabs them they can always come back at a better time and watch.
Nothing works like video
Living proof of video success. We have a retail location and have begun putting video on screens in our display window. Interest in our window has gone up immensly...it has given us a captive audience to promote our sales. Sales have increased over 40 percent as well!! I was wondering if it would have the same effect online as it has at our retail store. We have been using www.hd1080stockfootage.com for our retail and presentation video footage and they say that they will have web licenses this month. This type of success has me motivated to get our company on the web finally - also knowing where to find the low priced, eye catching content, to make us stand out from the rest, is a plus.
RE:Video marketing
Great post.Video has an inherent appeal to audiences. Most of us want to "see" something before we want to "read" something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about product or services, putting a face on a company, and building a company brand. Having a video on opening a bank account can change one's perception before actually having it.
Double Glazing Videos
Video is the future for internet. A picture say a thousand words, video is great for customer demonstrations and testimonials. We are producing interactive customer videos for double glazed windows industry. The 1st client will be http://www.doubleglazingshop.co.uk
The Universal Mix
Good article. For sure video (viral) marketing is of ever growing importance. I really push my clients to add this to their marketing mix along with Google Maps, Google Product Search, Google Image Search and even Google Adwords. The more variety of listings (mix of the above) they achieve in the SERPs, the better in my opinion.
Using this post
I personally am moving my business into video marketing in 2009. Your article was very timely and much appreciated!
I would like to place this post on my WP blog, and would like to know the protocols I need to use to get permission do so.
Pls contact me via the email above
Thankx
Tim Buttles
Good Info
i know the important of video for SEO, but some how youtube has nofollow for the link to your url link. That is kind of sad.
But why they use nofollow
But why they use nofollow attribute on video links
Video's On Your Website
Hi, I have been reading comments on placing video's on your website, I have found them to be very interesting, fortunately I am having a video produced for my website, I will keep in touch for any changes to my search engine ranking.
Video links crush competition in SERPS
Great topic by the way - We love this one!
We have been using video for one year to create micro sites and even have our own local TV station for continuous content: Perranporth
We use a video blasting tool to distribute short films to the video sharing hubs and Social media sites. A short description includes a link to your money site.
We have seen our films appear at the top of SERPs for long tailed keywords in a matter of minutes on Google. We even have bets and guessing games about which one will appear first and after how many seconds!
From the video hub sites our films get miraculously copied across other sharing sites , blogs etc - thousands of clinks for free.
Some blackhatters send up multiple versions with different attributes such as .wmv or .avi. The length and format cannot be distinguished as dupe content. WE don't do this and think quality naturally brings loads of free links and traffic which I can assure you it does.
VIDEO SEO IS HOT
Think on this - I went down the pub, video'd my favourite local band with their permission stuck it on youtube etc with my links.
Two days later they were the Buzz on the NME site (Because it takes a music feed from Utube) and my links get spread even more and they get famous - and I'm helping people for FREE!
For loads more video SEO tips from the experts visit The
System where we tell it all for free!
Content only?
Video is good (and easy) content to attract users. But if it does anything for your SEO, I am not sure.
Video selling the message
We've known for a while that video sells - just look what happened once TV entered the scene after radio. Radio is still here, but we no longer sit the whole family together to listen to a particular show.
We don't even do that with TV anymore. So we can deduct from this, that people want their experience to be individual. So of course Video is important, but I believe the next step - personalized video to be even more important.
Examples of that kind of video kan be found in certain games and other places, wher the person watching is presented with a choice, and that choice gives an opportunity to go to the next scene.
Another scenario is that videoads will become as personalized as the text ads are today - targeting you as a customer whereever you go, and whatever you do - always staying on top of who you are, and your preferences.
It will be most difficult to resist buying and buying :-)
RE: Video selling the message
Doesn't sound too far fetched to me.
Video is the way to go
So far video is the way to go for getting rank if you have a decent site.
Whatever the market that you're in video will speak for itself in getting your point across.
Horses for courses?
I'm still not convinced that video is the way to go (well certainly not yet). Bandwidth restrictions continue to be a massive obstacle to overcome and until that has been done - ALL video marketing is a pain. Agreed that if EA launch a new game I might want a short video clip. But as I'm restricted to just 3GB of traffic a month with poor download speeds I'd rather see a few screen shots and a good write up.
Ultimately give me the text and a few images, entice me to click through to the video.
RE: Horses of courses?
Well, I'd say that offering text and images complimenting the video is probably a fine idea. You do want people to click through to it.
Video is a path
for me to interact with the west through the internt as well as to learn from foreigne cultures including information visually.
JJ from CN
Better suited for certain types of queries
i would like to hear other inputs, but at first it seems video is much better suited (as thus likely to show up) as SERPs for informational queries. Transactional queries, with some exceptions (concert tickets?) and informational queries are less likely to be satisfactorily answered by a video result.
would any reelseo folks like to chime in on this one?
Cool Site
Thanks for introducing me to REELSEO.com That is a cool site and has more information that I could ever read on video SEO and online video marketing. Ill be reading for weeks. Good Find.. Thanks
RE: Cool site
Agreed. They have an interesting site over there.
We LOVE video!!
Video has been great for our business model and has really made a difference to our sales and conversions. We show customers inside the boxes so they see what they get, plus how they can install or use these products at home...we love video and will be doing more and more!! you can see how we use video here at our website http://www.lifestyleclotheslines.com.au/clothesline-video-reviews
Video Is A Powerful Tool
We are experiencing an increase in inquiries for video content. Clients are, as you would expect, concerned with production costs and are not fully convinced that there will be a good ROI. Fortunately we can show site metrics that verify that client sites with video enjoy longer visits from visitors. The conversion rates are higher and in some cases we can see noticable improvements in search results.
One client example is a window tinting company website http://www.HotSpotTinting.com which uses video to demonstrate a process that would be difficult to convey in words.
Video and multimedia value is a part of every conversation with prospective clients as well as existing clients. I anticipate that at least 40% of our clients will add video in 2009.
RE: Video is a powerful tool
Production costs are often a concern, and I won't be surprised if we start seeing a lot more do-it-yourself video applications get attention. Things similar to what Google and Spotmixer are doing with TV ads, where users can upload content and/or use things from a free library of stock content (music, transitions, images, etc).
Using Video To Sell Tickets
We have used video in a few instances and had mixed results but I think now after reading your article we will use video a bit more and see if we see favorable results. A lot of your points are indeed valid and make sense, thank you.
Mary
RE: Using Video to sell tickets
Remember that we are still in the early stages of the online video "revolution." Not sure I'd give up on it if favorable results don't come right off the bat.
Video Shows up Quick and ranks high on Google search results.
I started putting videos up on youtube for lawyers websites 4 months ago and the results are great. They are going to the first pages of search engines and they are also average from 100 to 200 views per month. Which is great when you consider most lawyers websites average around 300 visitors per month. I think now is the time to put video on your site before your competitors do.
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