And cohesion between marketing and finance

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9 commentsWednesday, January 7, 2009

Bad Times Call For Better Marketing, Not Less

And cohesion between marketing and finance

9 Comments

By Ikroh SEO (WPN reader) - Tue, 05/05/2009 - 08:07

Smarter marketing

This is so true. At times like these, businesses need their marketing budgets to work harder than ever to retain customers and try to gain new ones. Less marketing is definitely not a good idea, but they don't necessarily need to spend more on marketing, they just need to spend it more wisely so they can get a higher return on investment.

By Affordable SEO Services (WPN reader) - Mon, 01/19/2009 - 14:17

Very true, marketing should

Very true, marketing should not, nor ever really, be dropped or made less. That's the bread and butter of your business without a product and marketing you will not be in business for long.

By SEO KARACHI (WPN reader) - Mon, 01/12/2009 - 03:56

SEO karachi, SEO karachi pakistan, SEO Expert, SEO GURU , Zubair

SEO karachi, SEO karachi pakistan, SEO Expert, SEO GURU , Zubair Ahmed, SEO Guru of Pakistan, SEO Expert karachi, SEO Professional of karachi Pakistan
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By GuestRichard Choura (WPN reader) - Fri, 01/09/2009 - 13:17

Vacation Marketing in Bad Times

I have noticed a large drop off in cutomers in the last three months. I have been marketing to the luxury niche market. Is anyone out there changing their advertisng budget and content to mostyly affordable or cheap vacations and giving up on the luxury market? Or are they now doing a 50 -50% approach. Is anyone deleting their "luxury" content and replacing it with "affordable" content?

By SEO UK Man (WPN reader) - Tue, 01/13/2009 - 19:11

Vacation/Holiday marketing in bad times

Here in the UK I have seen all domestic and international holiday provider clients take a big reduction in booking rate HOWEVER not traffic volume. I think the key to doing well in these tough times is to ensure SEO or any Google advertising is sprinkled with some good old marketing magic. For example finding out ways to increase conversion rate via improved, modified, discounted call to actions ot promotional incentives.

By Guest (WPN reader) - Fri, 01/09/2009 - 09:18

Great observation

I see it in our field of recreation. People are not seeking less recreation, but rather something closer to home to save on gas. Most people won't give up their recreation. We have to market our golfing programs online with events sites such as Eventful or Zvents to reach people. Also looking at more social networking. The days of using the Yellow Pages and bumper stickers is long dead.

By GeezerGeek (WPN reader) - Thu, 01/08/2009 - 17:40

Business Medicine During Hard Times

Some vacation rental owners are decreasing their spending on advertising during these hard times; but many know to do the opposite. My 1st and most successful client gave me a great analogy several years ago that I want to pass along.

Paying for advertising for your business is like paying for medication for an ailment. If your ailment worsens, your doctor will likely prescribe an increased dosage, not a smaller one. It is the same for advertising. If your business is dropping off, regardless of the reason, you need to INCREASE your advertising, not decrease it.

By Professional-Mover London (WPN reader) - Thu, 01/08/2009 - 17:40

check my page

http://www.professional-mover.co.uk

Anyone help me with my website for seo

please.

http://www.professional-mover.co.uk

By Hambeem (WPN reader) - Wed, 01/07/2009 - 23:59

This is so true!!!

Everywhere I turn, I hear about all my friends that own businesses getting really creative with their marketing. I've never heard so much marketing talk now that our economy exploded into pieces.

What's going to happen is a landslide of innovating thinking. It's pretty refreshing. Lots more collaboration, think tanking and community efforts.

Bring it!!!

Hambeem