WebProNews

I work with SF-based Internet law attorneys with a successful track record of handling online defamation cases in California and in other states. Failing a satisfactory outcome to the mediation happening today, this case could come down hardest on review sites, as you suggest. Karl Kronenberger at Kronenberger Burgoyne told me what hasn’t been adequately addressed is the revenue loss businesses incur (when negative web postings dissuade people from buying online with a business, or otherwise redirect people away from the business online) while trying to defend their reputations. The cost can be huge. It can be hard to differentiate fact and opinion, especially in our often anonymous user culture online, but I think you’re going to see more businesses going after negativity aimed at them, true or false, due to the significant potential losses.