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Gray Areas of FTC Guidelines
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10 Comments
Practically everything will end up online
When you look at trends it is obvious that we are going to end up with more things going online. Reading books is also moving fast in that direction.
And no matter how loud EMI and Sony keeps screaming robbery, filesharing is a fantastic invention that will eventually move practically all music distribution online.
Instead of figthing piracy, they should keep up with the changing world and adapt to the future.
free newspapers
Here in The Netherlands, and many other countries in Europe, paid newspapers are also competing with free newspapers. These are distributed at railway stations, subway stations, supermarkets, malls, and etcetera. As it plays out here, people have nothing against newspapers as a medium, but they just don't want to pay for their news. When this just started, most newspaper publishers started a free version, many of which now have disappeared (just like many paid newspapers have disappeared). The remaining publishers came to the conclusion they have to distribute their news, journalistic research, etc, through as many channels as possible: paid newspaper, free newspaper, radio and TV, Internet. They are evolving into multimedia groups.
A Trend
I think this is what is going to happen as internet offers you the ability to customize and share and connect much better than static newspapers.
Online TV is getting bigger too
after the newspapers, the tv will be the next online hit. it already is. internet TV is bigger and stronger. And as a previous comment suggested, it's all personalized. And you can't beat that ;)
Internet will replace all
Internet will replace all source of hard format ad, sooner or later, because its much cheaper and quick to access
And the internet won't get
And the internet won't get news ink all over your hands.
Personalized
I think personalized (internet) newspapers are the way to go
Newspapers in a death spiral
I still read 2 newspapers daily, but it becomes harder and harder to justify paying for them. First, they keep increasing the price and second, the size of the paper and then depth of the coverage is decreasing.
This drives away more people, which causes the paper to make more changes due to decreased revenues. A death spiral...
Internet radio
I notice an increase on radio listeners and I wonder how many of those are listeners online like myself, the statistics do not seem have this into account.
I didn't see this coming...just yet
Isn't it amazing how far the Internet has come in such a short period of time, even to the point that more people look to it for news than a newspaper? This is a real surprise to me actually, but it makes sense. I wonder what kind of impact the Internet will be making in the next 5 years? Anyway, thanks for the insightful article, keep up the good work WPN!
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