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13 Comments
Really great
I have a lot of ecommerce website design sites . I will sure refer these tips.
Vic Cleary, 2 CheckOut's
Vic Cleary, 2 CheckOut's eCommerce strategy manager, agreed, saying, "Small changes can be a big deal." A small change let his company earn an extra $8 million per year, for example. So he recommends identifying the customer, testing incremental changes, and then just repeating the process over and over.
seo
I think SEO one of cheap ways to good in Google SERP.
Puyeng and Diam
SEO vs Google AdWords
Have a strong believe that by creating a basic website, taking into account only the basics of the "preached" SEO recommendations you can find everywhere, in additon with a participation in Google AdWords will offer you a high ranking.
The trick is in the AdWords!
I have seen terrible sites...from a SEO point of view....with little relevance and only limited external links but participating in AdWords and with a ranking of 5.
This while my own site www.orangedwarf.com is a reasonably well built site but without participating in AdWords and hence a ranking 0!
Anyone having similar experiences??
K12 T Shirts
Testing is crucial in determining what works and doesn't, but it dosen't stop there, making changes quickly is a must, and then continue testing, it's a never ending process
http://k12tshirts.myshopify.com/cart
You should test everything
Recently I attended a webinar ran by Magento (eCommerce solution) and Google team. They explaind the integration of Google's website optimizer into Magento shopping cart and showd us how small changes can make a big deal on our conversion rates. You should check out the post on that topic (http://inchoo.net/ecommerce/magento/magento-and-google-website-optimizer...)
Proudly found elsewhere
Ïndeed, our www.orangedwarf.com recommendation is to learn from the leaders in their field. Certainly the big ones will have done studies for optimization and it does not make sense to invent the wheel again.
My only grouse about Amazon
My only grouse about Amazon is that they can get cluttered at times, but that saying, they are still pretty well-organized and their search is pretty good at finding what you need.
Sometimes its hard to find
Sometimes its hard to find the items you want but once you get the item number somewhere or the name of the item, then you can just use their search to bring the right results. Their navigation isn't very accurate.
I do agree testing should be
I do agree testing should be a big focus on your website
Amazon was the leader of
Amazon was the leader of e-commerce, even though research shows that more Americans are non book readers, but Amazon is able to uses its tactics to drive customers into buying books and other stuff.
Amazon
I'll echo the above comment about Amazon. They have to be the Cadillac for ecommerce optimization. The way they track individual buyer's habit and make suggestions of other products based on past purchasers. Or after you place an item in your shopping cart they inform the user of similar products that customers purchased along with the one just placed into the shopping cart. I personally have been upsold by Amazon using this tactics.
Amazon as the Benchmark
E-Commerce sites could do a lot worse than look at Amazon and copy as much as what they do as possible. Amazon's very good at recommending related products, giving excellent search results, and making the ordering process as simple as possible.
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