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I think keyword research is a science in its own right. I use about 3 programs for this.

I think part of knowing the consumer is listening or collecting the data on what the consumer likes and dislikes.

This can be the key to what the consumer wants to hear in their conversation, so that you can make the conversion.

For example does your homeowner want to do a makeover for their garage, or do they want to remodel their garage?

Both means the same thing but if the consumer in a certain local area, speaks or uses terms in a certain way. You have to pay attention to those important factors.

I have been using google adwords keyword tool and have been targeting the most expensive words organically, but with the addition of one word, for example website design company, i have target web design company florida.

Check out my Florida web design company, my website design portfolio and learn more about my web design companies website

Knowledge of one's niche and the buying habits of customers in that niche will never substitute for lists that software produces. While tools can give us more ideas for our marketing keywords, Murray has pointed out the problems and some excellent points to remember. It takes some understanding to identify the right triggers that will result in conversions.

This is perhaps the most exhaustive keyword selection post I have read all year. Not only has it given me insight into my own Search PPC efforts, but going into the New Year, I am already faced with new challenges that this article made me aware of. Such as the strength of my keywords, vs. relevancy. This is not something I ever considered. In addition I also used the volume information from Google keyword tool as my sole method of choosing keywords, (hey I'm new at this cut me some slack). However, I am not embarrassed to say that this is not the way to make money, nor is it a very wise method. Thank you for this self explanatory and eye opening post.