iEntry 10th Anniversary
RSS
Newsletter
Advertising
| Advertisement |
| Popular WPN Business Resources |
 |
 |
|
|
|
-
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
     |
33 Comments
As all things change, I know
As all things change, I know that social media and marketing will evolve. I think that marketers will have to be more business oriented and more technology savvy. They will have to be able to show the value of what they are doing in language that the CEO and the CFO understand. They will also have to be more technical. This does not mean that marketers need to be technologists. But they cannot be afraid of technology. Every marketer needs a set of skills as a user of technology and the new Web 2.0 ways of social networking."
Social media helps in many ways
Great article. Social media is like any other tool - it must be put to GOOD use rather than for frivolous stuff and for talking at other people. Most people Twitter or Facebook like they're the divas of the Internet world and that they're so important. I've used Twitter to find my current staff, I've used it to get opinions on what I should do or should not do and of course, I've used it to share good articles (like this) with others. The key to a good social media conversation is very much like a regular conversation - not only should you speak but you should be silent and listen while the other person speaks. Keep respect and humility in the conversation and do not attempt to push your opinion down other people's throats.
Social media
I agree with you. there are so many people trying to out do everyone with the coolest post.
Great info Mike
Thanks everyone for this great info about social media.
Social Media is Another Form of Word to Mouth
Using Twitter, Facebook, to give insights of a product or service to your followers is a great way to give them updates on whats going on. We have used Twitter for some of our contractors that we subcontract out for certain jobs in the window replacement world.
Replacement Windows Portland
Social media is going to be
Social media is going to be the #1 marketing landscape of the future. Learn to adopt it or risk being burned!
social networking
I have learned so much about blogging and driving traffic to my site by social networking. A lot of information I have received I found for sale when I was doing research on my own. Since I have joined ning sites, myspace, and facebook I have established good business relationships.
With the advent of Social
With the advent of Social Networking, and the growth in the penetration of Internet, the concept of marketing has undergone a complete overhaul. You can target your potential customers with the judicious use of keywords/tags. There are even ways and means of targeting a particular geographical region on the globe. And the best part is that you can see the results of your efforts in a matter of days from the traffic flow to your website.
Great Blog Tips
These are some great tips and the blog tips are really great for any business blog, I'm glad I read this article. I'll be putting in some of those tips on my blogs.
Social Media is like an Offline Business
I think with Social Media it may be one of the ways to shout out about yourself and businesses, without having to think about getting ranked on Google to get visitors. If done correctly (SM)you can possibly get customers to check you out and convert them into your friends or customer, and just concentrate on building that rapport with them.
You're not relying on how to get ranked on Google just to get some traffic so you can sell something.
Sorry, I know i'm repeating myself but Social Media is just like if you had a brand new brick and mortar store. You're trying your hardest to be the next Nordstrom.
Wherever you're from and whatever type of business that you're in, it could be a home remodeling services Salem or underwater basket weaving and you can make connection with the people that you interact with.
Social Media Does Make a Difference
I am totally for Social Media, its basically almost
word of mouth once you've built a rapport with the people that
you meet and your site gets referred by someone that you had
talked to or maybe you didn't, they read your thread and really liked it.
So they tell their friends and so on....
We are always trying to help people out by giving them tips on getting their replacement windows Washington replaced to save on your energy bill!
I agree...
I agree, Mike. Social marketing is great. I'm on FaceBook, MySpace and many other social sites for the purpose of socially marketing my safety and security web site as well as raising awareness for it's products.
I've even placed links to my profiles on my "about us" page and added a forum (http://officialsafetyandsecurity.com/forum) to give helpful information to my customers.
It takes time to do it correctly and you make some friends along the way but it truly is a great way to get in touch with potential customers and market your product or service.
Social Media and Blogging in Business
At the company I work for, we are using blogging as part of our marketing mix. Here are some blog posts I've written on the subject of Social Media and it's use in business:
My Entry into Social Media
http://tinyurl.com/67tjzw
Social Media in Business - Part of 1 of 4: EMAIL
http://tinyurl.com/5dw8d8
Social Media in Business - Part of 2 of 4: LEVELS OF AVAILABILITY
http://tinyurl.com/5rbzvj
Social Media in Business - Part of 3 of 4: OFFERING A PREFERENCE OF AVAILABILITY
http://tinyurl.com/5nfx8s
Social Media in Business - Part of 4 of 4: Provide the same level of respect online as you would in a on-site meeting
http://tinyurl.com/5eufwf
Please feel free to add comments if you have any thoughts you want to share on what I wrote.
It was brought up in the comments above that one of the things about blogging that is scary for a business is giving viewers of your blog some control by letting them comment on your blog posts. In our case, the blogging software we use is set up so that any comments (as well as employee blog posts) have to be approved by the moderator (my boss) first before they go live. That is one way to control how people behave on your own blog. But you can't control how people behave on blogs you don't own, so it makes sense to monitor what other people are saying about you, and perhaps if you have the opportunity, give your side of the story. Another way to combat unfavorable publicity is to make sure that web sites controlled by you are at the top of the search engine results at all times, and since blogs are very search engine friendly, they are a great way to help you maintain dominance in the search engines.
The last three presentations on this page here might be of interest to anyone who blogs for their business or is thinking about doing it:
http://www.riceresources.com/webinars/webinarforone_landing.html
Social Media
Great idea..
i'm ready to be a follower
How can I help?
Is there any help that I can provide? Are you using Twitter?
Downside of social media
and an important one that should not be overlooked.
Social media allows anyone to post comments about your business, whether thy are true/false, accurate/inaccurate. There is little or no moderation, and one unsubstantiated remark can damage a business greatly such is the scope of this media. It used to be competitors clicking through a business' Google adwords, now it's "free speech". Now unscrupulous competitors or even irate customers (and we all have these on occasion whetehr we ar a good or bad business ) can damage a business long term.
Yes, the socla media arena has huge potential and is growing but where is the "policing" of it with regard fraudulent use and abuse? The trouble with all these new virtual spaces is that policing/sensible moderation takes a back seat!
Another Side of Social Media!
I would say that most groups self police. For instance, when a group posted non positive comments about my product, the number of people who were non IBMers who countered the information was amazing. In fact, so overwhelming, that he wanted to speak to IBM about the new products and I jumped on it and called him! One year later he became a reference for me and Spoke at one of my conferences.
I realize that this is not always the case however I do think the community does help in policing!
What do you think?
Social Media
Social media optimization is a website has come to become an indispensible marketing tool. Social networks help to create awareness about your buisness at the grassroot level and also provides a platform for direct interaction with your niche audience and industry segments.
Social media - what is it?
I have been reading about this phenomenon for a while now, but I don't understand what it is about.
Could someone describe what it actually is about?
I gather that it somehow involves the people on social networks, but how do you target new customers there?
I am looking forward to someone explaining what the fuzz is about.
What is Social Media?
Great question!!!
Social media is the online tools that can be used to better reach your customers. For instance, Twitter, which is an online tool that allows you to document in 140 characters or less your thoughts, could be used to drive to events (aka twitter.com/smartsoa). For instance, blogging could be used to share information about your company or to listen to their thoughts (aka http://www-128.ibm.com/developerworks/blogs/page/SOA_Off_the_Record).
The point is that online activities is to better connect to your customers. According to IDC, 1 out of 2 online Americans uses social networking services (SNS) and the number of U.S. SNS users has grown 10% in the past year!
So consider it as simply as using technology and online tools to better customize, collaborate, and co create with your customers. The 3 C's as I call them!
Let me know if that helps!!! Sandy
Social media - so that's what it is.
Thanks Sandy and others who have given a reply.
It seems this homepage idea was very simple to begin with. Put your name out there, and someone will find you.
Today with 100's of millions of homepages, people won't find you, unless you find ways to draw their attention.
I guess social Media is great, but why are people there in the first place? To buy products? Hardly.
I suspect people want to meet people - that's why they use nong and facebook and... , and then our advertisements "just happen" to pop up, if they have an interest in our product. Hmmm. I know it's clever, but if this was TV, would it be allowed? I mean can you use any method to get people's attention on TV. I know there is no 2 way communication on TV, and that is why we haven't seen "Smart advertising", but it sure looks like it is coming through the internet.
Well I hope we will also start policing this ourselves as advertisers.
Some great advice and tips
Some great advice and tips here. Thank you.
First of all, Good tips. I
First of all, Good tips. I know this works but it just takes a lot if time.
social media for marketing
we know about how powerful blog for marketing. And social media is help us to build community for our business.
Looks like you read Zenzuu's mind
One social network is already blazing the trails in the involvement of businesses and the social network. The new marketing 2.0 will involve businesses having to be actual members of the social network. Customer loyalty will be extremely high because of the 80% advertising revenue that is shared among all of the free members of the network.
This type of business model has some of the bigger social networks even blocking the name. Facebook has been trying to get more of a business model. In 2009 they can sit back and take notes.
Really useful tips
for someone like me who is very new to social marketing.
Its all about engaging the visitor and interacting.
Engagement and more!
Engagement is true. But how do you take engagement into action. That is the real test.
In order for social media to continue to add value, we need to connect all the way through!
Sandy
Social Media
We use social media to build our customer loyalty and quite frankly our content by theme. The mere development of the online social market for our clients provides growth exponentially from a pure content perspective.
If you manage and design your site by theme then the SERS will be far more targeted. Today's webmaster thinking has changed forever and it's for the good we believe.
Yes, and people forget the basics!
Tis true and it seems that we company's start using Social Media, they forget the basics....like value propositions, and differentiation and get caught up in the "vessel". It is a very interesting phenomenal!
Good that you are still linking the basics with social media!
Great tips
Thanks for the great social marketing tips.
Post new comment