Reason for change not so clear

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5 commentsMonday, December 8, 2008

Google's Ads Per Keyword Output In High Gear

Reason for change not so clear

5 Comments

By otimização de sites (WPN reader) - Thu, 02/12/2009 - 17:41

Google leading

I think that Google will continue leading. Their SERP´s are more relevant than Yahoo, MSN... so people will continue using Google for heir searches wich means more users and traffic, that brings more costumers to Google´s advertisers.

By Mark (WPN reader) - Sun, 12/14/2008 - 17:52

K12 T Shirts

Its true our success through google outweighs all other search engines.
http://k12tshirts.myshopify.com

By Guest (WPN reader) - Mon, 12/08/2008 - 09:14

google

Google is at it's peak IMHO.

By deramaxx (WPN reader) - Sun, 12/07/2008 - 07:41

well not a suprise here

Well Google sure works here in helping advertisers so it isn't a big deal that it's ads per word ratio is higher than Yahoo and Live considering how many people use Google and it's huge market..

By dave (WPN reader) - Sun, 12/07/2008 - 07:39

more ads

Google admit that they dont show as many ads as they possibly could for many search terms, i think this might be a more in the right direction.

A word of caution if you have permission to use trademarked terms, these phrases only usually show 1-2 ads, and it can prove very expensive just to be shown.

More ads are great, but there are some competitive terms that have 80+ ads shown which is just annoying if a majority of your competitors are using bid management software such as http://www.clickable.com/ and you are still using the proven manual methods... you up your bid and they automatically do, this kind of round robin can break your campaign if you are just running it on the concept that #1 means more leads and better CTR....