Are online news readers less attentive?

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3 commentsFriday, December 5, 2008

WSJ Editor Doesn't Get Internet Advertising

Are online news readers less attentive?

3 Comments

By Oregon Coast Beach Connection (WPN reader) - Sun, 12/07/2008 - 08:50

may or may not have a point

i see thomson as possibly having a point to some degree. I think some of the advertising on the net may have a more transient quality than some print, more easily overlooked. However...he's overlooking a large sector of the online ad world. for example, sites that list lodging or dining stuff...you can't get any more relevant and targeted than that, especially if such a site shows up high on the kind of searches people would be looking for your kind of biz. To some degree, if you're not on such sites, it's like you don't exist. But in the end, the ROI is much higher, especially if that site shows up on the sweet searches.

By rimadyl (WPN reader) - Sun, 12/07/2008 - 08:50

Better get online dude

I guess he doesn't use the internet in making his point there. I mean Internet has a worldwide Audience and this is surely help popularize any newspaper.I guess less online readers to WSJ contribute to that speech mentioned.But internet is the future way of reading newspapers.

By SEO Joe (WPN reader) - Fri, 12/05/2008 - 15:32