Third Quarter's $5.9 billion 2nd-highest Ever.

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5 commentsThursday, November 20, 2008

Don't Write Online Advertising's Obituary Just Yet

Third Quarter's $5.9 billion 2nd-highest Ever.

5 Comments

By Johnny (WPN reader) - Mon, 11/24/2008 - 00:50

Advertising Pie

Yes, ad totals are higher......it's just that those ad expenditures are spread out among more and more web properties, whether it be developed sites or parked sites, email campaings, etc.......

So really, most folks in the publishing/ad monetization business are seeing lower ad revenues. Just read all the forums, not just SEO and web development forums, but the others too and you will see how many folks have seen huge declines in revenue.

Of course Google and the like will still get theirs since they are the conduit in which majority of ads flow through.

By Bob Rodriguez (WPN reader) - Sun, 11/23/2008 - 09:14

On Line Ads (PPC)

Flat rate advertizing with a keen eye tward conversion rates and ROI is one thing. But PPC and click fraud (which is completely out of hand in my market) is another matter all together.

I have found from experience that click fraud is pervasive and that generic search and good SEO on key word phrases is the only way to go if you want sustainable growth in your business (not to be confused with sustainable growth in the ad business)! :0)

By Online Advertising Chester (WPN reader) - Thu, 11/20/2008 - 17:14