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3 commentsWednesday, November 19, 2008

Report: Roughly One-Tenth Of Brand Searches "Hijacked"

But widespread problem can be combated

3 Comments

If searchers misspell terms

If searchers misspell terms or add extra words, the problem of what brand owners might consider hijacking grows worse. Problems exist in areas outside of e-commerce, too, with the Drudge Report losing 3.79 percent of people who searched for it to Google News, and even the Red Cross forfeiting 1.93 percent of searchers to BestWebGifts.com.

I can see why that's the

I can see why that's the case, wouldn't you want your site showing up in the search listing of your competitors?

Surprising and yet no too

Surprising and yet no too surprising. Good information. Thanks!

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