WebProNews

Hi there,

I can only agree and put the emphasis on building an effective negative keyword list. This is crucial for saving money and optimize adwords campaigns. This is especially true if you work in the travel industry. For instance, so many hotels can exist in different locations. So if you target people looking for an hotel in Birmingham (uk), be sure to exclude AT LEAST everything related to the US (as Birmingham is a twin city in the US).

Do not hesitate to use huge list of negative keywords. But pay attention to use keyword matching options as much as possible (especially phrase match). Or else you could easily prevent your ads from showing if you made little mistakes when building the list.

See you,

Mickael

 hello dear

I find that doing broad really minimizes your conversion rate, especially for phrases that I aim for.

You'll have people 'interested' in your product and then it's not at all related.  Conversion goes down, budget goes up.

I think if you have the money to spend then you should go for it.  But targetting is something I need to do personally as a small business owner.