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12 Comments
Displayed Ads
Sometimes, I was disappinted to see the displayed ads that are very non-senses. Creating a good displayed ad that can drive the potential customers that are the companies want but how can they do a good creation visual that is a lot they need to catch good designers and creative directors what I believe.
How can we get people to buy the products and services that is a knowledge when people see the displayed ads then "go to buy'.
If you want to build brand,
If you want to build brand, the display ads may be more better. If you want to get target traffics, search ads is the best choice. But i think that the brand and target traffics both are need, so we can conbinate all of them.
Display ads are so much better priced!
Here is another reson to include display ads in your campaign: you pay much less. They may not convert right away but will get your brand noticed and a view costs a tiny fraction of what you'd pay for a click even though vast majority of clicks don't convert anyways.
Both should be use
Personally, I believe that using both will be advantage as now we can see more people are using search and if the search result is displayed with search ads then it will be more targetted. That way, it will be likely that the visitors will be clicking on the search ads to find the products or services they want. This applies to display ads when they are targetted from the search.
so far I use display ads,
so far I use display ads, cos' I think it convert much cash than search ads..
PPC vs Media Display
PPC is very expensive and you have to test your ads first with PPC and then go for Media Display. If you get higher conversions with display ads then stop your ppc campaigns.
Display Ads
I found if you would like to display your ads online to get the great return sometimes it is not easy to make your products selling successful.
Display your ads get your brand, product and services to the market, sometime print media is the best solution for advertisers to get their brands into the markets.
Our customers got online customers less than the customers like buy the products when they see the ads on the prints. Print media is still a great channel to display your ads. In facts, there are so many faults over the internet, some customers refuse to use their credit cards online.
Thinkshe.com
makes absolute sense-
makes absolute sense- display ads get your brand, product and services known and seen and there's no reliable way of measuring eaxactly how, why and when that pays off. A great example is the web host Blue Host - they seem to have a real display ad presence online, which builds familiarity and trust. This makes them one of my very best performers for the web hosting affiliate marketing I do. But just because they convert better due to creating great brand awareness doesn't mean that it's easy to quantify. I also do affiliate marketing for some bigger webhosting companies, but however big they are, their display advertising just isn't quite so prominent or distinctive and they just don't convert in the same fashion.
Counting PPC or display conversions
My site sells custom imprinted products, which are sometimes difficult for novice customers to buy online. Several product-specific parameters (decoration methods, file/art requirements) have to be selected, and most buyers are confused about the jargon.
Luckily they call us on the phone to place orders, but the PPC or Display ad they clicked is no longer in the mix after the sale is made.
We track referrals, so I have ".../product.html?=visit_source" data, but I can't figure out how to tie that to specific order spend totals.
I've considered custom toll-free numbers for different landing pages, but this would quickly become a nightmare for tracking purposes.
Other suggestions for tracking these results would be appreciated greatly.
Assist
I am so happy to hear Matt talk about Assist keywords and campaigns. Although it can me a difficult thing to track, When you only optimize around conversion campaigns you can actually decrease your overall ROI... nice job MATT!
Search Ads vs. Display Ads
Hi Chris,
Thanks for adding content about my post. I see above that you mentioned email advertising. That's a great point that got me thinking. Yahoo! Full Analytics is not just designed for measuring search and display. An advertisers can measure assists across all sorts of different online advertising channels (search, display, email, ebay ads, Yahoo! shopping ads, google ads, msn ads, etc). Essentially anything with a destination URL behind it can be tracked under one roof. The benefit of course is that the Yahoo advertiser gets to measure the conversion contribution across all channels.
Thanks again!
RE: Search Ads vs. Display Ads
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