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9 Comments
CPC not good for publishers.
For online publishers CPC is not working out effectively. Because the Online adv.-copy & creative is also important.
More gains than ever
I've had more gains then ever this month on advertising. My current Attorney in Upland CA client has received more business than he could have hoped for.
It will remain to be seen
But this is only the start of the recession. People are desperate and are spending their last few bucks for ads that has little or no return. It will remain to be seen...
Still in its infancy
People think online advertising is a mature industry but it's not. It's still quite new and hence still growing.
But it rocks!
But it rocks!
Online Advertising Slump!
Shriya Ssaran Resouces.....your absolutely correct.
Google is stiffing their publishing partners.....they are putting the squeeze on Adsense and domain parking partners.
It's widely known and accepted they are "taking back" from their partners .......just read the forums to see the rage/sadness/sickness some are feeling. Some smaller publishers have been reduced to near nothing in payouts and can hardly pay their bills now.
You can also look at the Google quarterly reports to see what they are paying out as a total percentage....it's called the TAC (Traffic Acquisition Costs).
Payouts are going down and their earnings are going up. Who is getting fleeced do you think? You and I.
I've seen only gains
I have to admit I was affraid about losing my job when the economy started to take a slump, but now I have nothing to worry about. So far I've only seen new clients come in and slight gains in ad spend but things are looking up.
Online advertising
The recession has affected the online advertisement revenue. From my personal experience, even though the number of page impressions has increased, the revenue is reduced by about 20%. Is anybody experience the same problem?
CPM Dropped and CTR Reduced
My site CTR is dropped about 75% and ECPM is reduced to 20% when comparing with Jan2008, but still but my revenue is icreased due to increase in page impression
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