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9 commentsFriday, October 24, 2008

Google Measuring Brain Waves

Thanks for the memories

8 Comments

Brainwaves, eh?

If they hooked me up to one of those, as soon as ANY ad showed up on the screen, the machine would start amoking and catch fire (and if it didn't, just to show my distaste for having products shoved down my throat all day every day, I'd set it on fire myself). I tell ya now, they wouldn't need that thing in the first place because I'd be giving off a number of physical indicators such as; rolling of the eyes, gritting teeth, (and in the event I was shown a "freecreditreport" commercial,) cursing and setting things on fire.
Advertising has already gone waaaay too far and incorporating the use of brainwaves into advertising?!?! Come on people, enough is enough! I understand ads in the respect that if I'm viewing or listening to something for free, I expect to see an ad or two. But why are ads DOMINATING paid services? On cable TV, over 12 minutes per hour is paid advertising! (Not counting PSA's or late-night infomercials) That's also a conservative number. We ought to push back against things once in a while...

I had one question though

I had one question though — why wouldn’t simple click-through rates be a good enough indicator to determine the quality of an advertisement? As an advertiser, measuring what people think about my ads isn’t as important to me as seeing clicks (unless of course they are display ads).

Cool

Now I know

how to fall asleep fast

when traveling.  I'll just download Dances With Wolves from Netflix before I go ...


The people already dumb

The people already dumb enough to be affected by commercials and propoganda T.V. will be the recipients of this method. It will make no difference.

Crappy redirect again

Crappy redirect again

This is really a good

This is really a good concept "Neuromarketing".

Maybe everyone should have

Maybe everyone should have to wear a neural recording and transmitting helmet in order to log onto the internet in order to verify their identity and protect the children. 

It is a joke.  I am not

It is a joke.  I am not serious.  Fine-tuning advertising is one thing, but this does seem pretty hard-core, doesn't it?  I wonder if someday, they will be matching advertising to individual brainwave patterns?

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