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5 commentsThursday, October 23, 2008

Google Hit With Typosquatting Class Action

Asked to stop funding with AdSense

5 Comments

Pay per click ripoffs and double dipping.

We use Google and Yahoo pay per click programs but only because we pretty much have to. I don't know about typosquatting but I do know that Google and Yohho profit GREATLY from pay per click sales to sites that only supply LINKS to the product keyword. It's not enough that if a person does a search for an item that Ebay and Amazon show up in the pay per click listings but don't actually SELL the item. Websites that buy up expired domains and links sites like Kaboodle, looksmart, Bizrate, Shopzilla and a thousand more drive up pay per click prices for advertisers of any particular keyword and they don't even sell the product. In some cases these "sponsored results" are OTHER PAY PER CLICK SITES!!!!

I'm sorry but that's dirty pool. If anybody knows of a class action suit regarding these practices, let me know, I'm in.

 

Typosquatting from Google???

Typosquatting is such an unethical practice in my opinion. 

 

Recently while searching for educational online games for kids, I mispelled cartoonnetwork.com and ended up at an adult site.  I was only one letter off, but that was all it took.  I infomed cartoon network about the specific misspelled url that they should address, but i think they dont even have the resources to go after all the misspellings that go to offensive sites. 

Seems to me google will do anything to increase the profit margins on their adsense revenue.  The value of PPC goes down everytime something like this is done.  The advertiser pays more for useless clicks and the searcher is flooded by spam sites that dont provide the info they need. 

 

Google makes it easy

What is AdSense for domains?

AdSense® for domains allows domain name registrars and large domain name holders to unlock the value in their parked page inventory. AdSense for domains delivers targeted, conceptually related advertisements to parked domain pages by using Google’s semantic technology to analyze and understand the meaning of the domain names. Our program uses ads from the Google AdWords™ network, which is comprised of thousands of advertisers worldwide and is growing larger everyday. Google AdSense for domains targets web sites in over 25 languages, and has fully localized segmentation technology in over 10 languages.

I think that google should

I think that google should be held responsible for supporting these types of websites.  It is just wrong, and google has shown that they are willing to support these guys.

Why should google enforce

Why should google enforce domain name registrations? That's just plain silly!

Shouldn't typosquatting enforcement start with the domain name registrars?

Lets not forget they also make a tidy sum by allowing users to register these

law breaking names!

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