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3 Comments
Data from a recent study by
Data from a recent study by iPerceptions suggests that text ads get more clicks than display ads. This may be true, but relevancy has always been the drawing factor when it comes to AdWords. Google has been able to serve ads with relevant keywords through the service, and should be able to do the same with the new display ads. This will probably encourage clicks that may not have always been so likely with display ads in the past.
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