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5 commentsMonday, October 13, 2008

Yahoo Improves Content Match Technology

Tested and approved by Bankrate.com

4 Comments

By curriculum pita (WPN reader) - Thu, 10/16/2008 - 04:25

i think

they actually need a content network. The new technology might help get sites with volume on board at least.

By Scented Candles and Oils (WPN reader) - Tue, 10/14/2008 - 16:45

There are simply too many useful features with google that simply don't exist (or don't come close to matching up) with yahoo. Pay Per Click is fine, although I actually like Google's bidding options better than Yahoo's. I think of it like this:

Google is in the dictionary - the reason for that is how popular it is for searching the web. People trust Google. Almost every other search engine (from a Scented Candle business's advertising perspective) is mostly periferal to the general public.

Plus google already has demographic control in their PPC campaigns, AND you don't have to constantly view who has been outbidding you for a first-page slot.

By Travel related websites Traverus (WPN reader) - Tue, 10/14/2008 - 06:23

Hopefully Yahoo catches up to Google

With Google being so dominant around the world, I truly hope Yahoo at least comes close to being the preferred search engine. What would happen if Google went down? We really should start using Yahoo and other search engines a bit more, so I am glad Yahoo is showing signs of change. Right now I am focusing on Yahoo with my traverus travel related websites and not Google.

By Pay Per Click Services (WPN reader) - Mon, 10/13/2008 - 11:13

Finally Yahoo has addressed it's weaknesses

Yahoo has allways been the second runner up for PPC ads. I've allways bundeled up the most important PPC facts whenever I speak with a client. But as an PPC advertiser I hated Yahoo's quality. I've noticed a slight difference, but I would really like it if Yahoo will stop using my negative keywords within those adds.