Authority and User Engagement Can Lead to Millions

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51 commentsThursday, October 9, 2008

Size Doesn't Always Matter, Authority Does.

Authority and User Engagement Can Lead to Millions

51 Comments

By Debt Consolidation (WPN reader) - Wed, 03/25/2009 - 23:54

He did a pretty darn good job!

No matter what the pessimists think, this is a pretty darn good deal. No doubts about it - it's going to be very difficult to easily replicate what Bankaholic has done. Do a search and you will see the staggering backlinks he has built over the years. Well done, Johns and good for Bankrate for seeing what a real GEM your blog is.

By batista (WPN reader) - Tue, 03/17/2009 - 19:55

who says

who says dreams dont come true so people i say dream and dream big and work hard n pray to GOD he will make it true...!

By real estate internet marketing (WPN reader) - Mon, 03/09/2009 - 16:17

Authority leads to engagement

That's a good point. The more authoritative you are in a subject, I'm sure the more that people want to engage in a discussion. If I'm just some yahoo spouting off information, it might be good to read but not to necessarily get engaged.

Thanks!

By Make quick cash (WPN reader) - Mon, 02/23/2009 - 17:45

It's hilarious!

I call it hilarious! Making 15 million within about 2 years. Thank you very much. THIS IS INSPIRING ME TO IMPROVE MY OWN BLOG TENFOLD! Thanks again!
Make quick cash

By discount polo shirts (WPN reader) - Tue, 02/03/2009 - 19:06

Am I Right?

I love the article title. So I guess what worked for him was that his site had authority and thus that made users get engaged, am I right?

By ILLIYAS ISMAIL (WPN reader) - Tue, 01/13/2009 - 01:26

One hell of archievement

This is a really good achievement...who's say internet blogger cannot be a millionaire??

congratz to him..sure will spend the money with superb brand and maybe making another web and sell it..

just for 2 years.. =15 million...

is like 1 year annual profit = 7.5 million

and for 1 month = 625K a month

WOW!!

---------Visit me-----------
http://app2u.blogspot.com/

By Stewart G (WPN reader) - Mon, 12/01/2008 - 01:24

attainable

I think that what Wu has done is admirable. Obviously not many people will enjoy such a payoff, however it does go to show that hard work and constant dedication can lead to great results. Too many people enter the online world looking for a quick path to wealth, but it is the hard working John Wu's of the Internet that make it work for them because they are in it for the right reasons. I doubt Wu envisioned a 15 million payout in the begining but because of his pursuit of making a great site he netted a great gain.

By siridra (WPN reader) - Thu, 12/25/2008 - 02:56

I think the reason he was

I think the reason he was offered the deal was because of his domain name. We can have a crappy blog contents, but if the domain name is right, it will attract traffic.

By Lenin Nair (WPN reader) - Mon, 12/01/2008 - 00:41

Tha's weird

Checking out Wu's blog I was amazed. Weird blog. I mean positively. A 22 year old can have such a huge blog? It's really wonderful.

By Alexander Ivanoff (WPN reader) - Wed, 11/19/2008 - 12:12

))

He is not just lucky. Wu worked a lot to make his blog so popular. Wanna have 15 mln? Work as much as we has ;)

By Ashwin (WPN reader) - Sun, 11/09/2008 - 09:55

Hmm Great guy

yea....he is a lucky fella

By Marquita (WPN reader) - Fri, 11/07/2008 - 01:03

Bailout Money

Congratulations to Johns Wu!

After the bank's mortgage meltdown and the $700B bailout that ensued, they have been using the taxpayers money to invest in other businesses. Johns Wu's web property is one such intellectual real estate to benefit from this new trend.

The brand name and its authority on the brand is what captured Bankrate's imagination enough that they were willing to fork out big bucks. It has relevance to their own brand so it makes business sense.

It is always good news when a young entrepreneur benefits from the fruits of his labor, isn't that the ultimate goal in life?

By cher k markov (WPN reader) - Fri, 10/31/2008 - 12:52

This is really amazing. It

This is really amazing. It will definitely motiovate us. Thanx for bringing this story.

By cikepong (WPN reader) - Thu, 10/23/2008 - 07:11

lucky blog

good for him.If my blog have offer like that i'm take that money too.Then make other's blog.

come visit my blog cikepong

By Carla (WPN reader) - Fri, 10/17/2008 - 11:56

This is fascinating!

Though my blog is worlds away from being acquired for any kind of money, this is still motivation for me to keep writing to become a better blogger/writer.

By Aaron (WPN reader) - Thu, 10/16/2008 - 03:05

Nice Payday

Yep definaetly a nice payday that was,jus shows that your passions and or hobbies could really payoff". My own advice for everyone would be,do what u do and do it well. Be an innovator and not an immitator,but first and foremost u really need to enjoy what u do". I'm sure this story will motivate people in the wrong direction by putting up bank/finance related blogs/websites which is a subject they might have no interest in whatsoever'.

By fr7ty (WPN reader) - Wed, 10/15/2008 - 01:32

slam

http://fr7ty.blogspot.com

I am specialized code for women and make everything new
The visit has added a lot of the code thing
Welcome

By ytt12 (WPN reader) - Sun, 10/12/2008 - 14:32

GOOD LUCK TO HIM

I say well done to him if someone is willing to pay that ammount for a blog

you take it quick and run. I am sure we will here a lot more him in the future.

Cheers Mick Uk

By SEO web design (WPN reader) - Fri, 10/10/2008 - 09:03

My new found strength to blog again

15 million!!! Wow. I have to admit I was jealous when I read this post. I need to start posting on my own personal blog again. I would be happy with 10 bucks to be honest with you.

By SEO Portfolio (WPN reader) - Sat, 12/06/2008 - 13:21

LOL, 10 bucks won't go far!

LOL, 10 bucks won't go far! ;)

By Jim Spinosa (WPN reader) - Thu, 10/09/2008 - 10:03

Can't argue with those results

Well clearly we could all learn a bit from his business model. A blog selling for $15 million is absolutely phenomenol, especially at that age. I am 19 myself so I still have 3 years ;)

By Dave (WPN reader) - Thu, 10/09/2008 - 09:52

Blogging

This is a great story, and something for all bloggers to look forward to. Blogging is work despite what some believe, and the work of Johns Wu has definitely paid off in this case. Nice job, Johns!

Press on!

By nc landscaping (WPN reader) - Thu, 10/09/2008 - 08:49

Great article

great article.

By Chris Crum - Thu, 10/09/2008 - 09:27

RE:

Thank you!

By lamdar (WPN reader) - Thu, 10/09/2008 - 02:39

Impressive

This gives bloggers all something to strive for.

By Dr Blockbuster (WPN reader) - Wed, 10/08/2008 - 17:12

Books or Burgers anyone?

Hmmm ... Dr Blockbuster has congratulated Johns Wu beloooooow.

I was thinking ... should I continue with Books or Burgers? :roflmAo:

I think I'll go and check to see if MacDonalds want to know about the Clan heritage ... then decide ...haha ... Perhaps they might bite on a MacDonald tartan burger blog. :wink:

Time for my medication ...again!

By Mobius (WPN reader) - Wed, 10/08/2008 - 11:35

This should be very

This should be very motivational for those with bank related blogs or soon to have bank related blogs :)

Hopefully someday game or software companies will buy out my game / tech blog as well. I'm happy with 10 million lol

By 93civEJ1@muchfreetime.com (WPN reader) - Wed, 10/08/2008 - 12:04

wow

Wow, some people just get a break in life. I guess this was his! amazing.

By NamesNamerDotCom (WPN reader) - Wed, 10/08/2008 - 11:17

Wow

I doubt blogging can really make a person millionaire but I'm wrong.

By Doug (WPN reader) - Wed, 10/08/2008 - 09:01

Good for him...but...

I am always first to congratulate someone for doing good or landing that big payday, so my hat is off to Mr. Wu for getting it done.

With that said, for the life of me, I do not know what Bank Rate was thinking. There is no way that blog was worth $15 million. I looked at it and it is an unremarkable site from the content on it.

I have worked in the financial journalism area and I know that keywords in banking do pay high ppc so I guess they could justify it long term from that standpoint, maybe. I also think the brand name was a good one, but when I look at the content there was nothing compelling that made me want to go back to that site and from the stats I saw they were not that impressive considering the price paid. And some here are saying that this was just some guy who had no financial expertise, so he was making a pure keyword play (smart guy).

I have to wonder what financial writers at Bank Rate who I am sure are grossly under paid, but churn out useful content on a daily basis must think about this deal? I would have a hard time cranking out that next article without a raise. It seems to me that Bank Rate could have unleashed some of their in house talent and started blogs around those journalists and produced better blogs with more compelling content from industry experts for a fraction of the cost and generated the PR authority to drive their ppc traffic. It seems to me from a business standpoint that Bank Rate could have gotten more bank for their buck by following that strategy than acquiring an existing property of dubious long-term value.