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10 Comments
Fortune 500 & Social Media
This is GREAT!
Lets just hope the ones that are teaching and planning don't proclaim themselves to be "experts" after 6 weeks on Twitter and don't get invited to Hawaii to speak about SM when their site is is from 2001.
*ahem*
Definitly
Social Media Works
Many of America's largest companies from Amazon to Verizon are actively participating in social media and seeing both branding and acquisition benefits. It's no surprise that this trend is continuing since social media is as main stream as television itself and the cost is free.
Forum
I agree with Staysure a Forum can accomplish all of these tasks especially for a business. If you enjoy wasting your time with people who have nothing better to do, then social networking is what you'll get.
thanks
thanks
Forum
All you really need is a forum to accomplish all of the mentioned items : product development, customer feedback, loyalty management, customer segmentation, campaign targeting, and individual or group customer satisfaction management.
Perhaps the best company I have purchased products from (Blizzard Entertainment) has been accomplishing all of that mostly through an excellent forum that a great part of their customer base uses.
Social Media Integration
I'm wondering if this adoption of Social Media Advertising will manifest itself on company-branded and owned websites or more on the social media community in general. Some companies have had great success with business blogs, like GM, and have managed to control the content. If businesses spread out across the web, it leaves them more vulnerable to damaging material.
And do Fortune 1000 companies really have the know-how and expertise to appropriately represent themselves in these new mediums? Generation V is much smarter and savvy than the average consumer or user. I think these companies will have to completely re-think their marketing departments and start integrating new campaign fundamentals, aspects like viral marketing, social profiling, credibility management, product placement and news media.
Bottom line, it's a whole new ball game, and those who learn the ropes first are gonna be the dynasties of Social Media.
Kris | iePlexus.com/blog
social media is used
yes offcourse, this new digital era, you can not escape from promoting through social media like we use in our campany http://www.daxell.biz
The need to co-create with Gen C/V by 2010
Good post, thanks!
I agree with the above comments but take it much further... companies need to look closely at their internal brand before they can even start listening. If they're not listening to their own people what makes you think they'll listen to Gen V?
Who's going to listen to Gen V? Your frontline people not the marketing, advertising or PR the staff members working on the grassroot level.
Yes, I agree listening and partnering with Gen V will be the norm of the future. But, now is the time to start looking closely at your internal cultural and ask How can we prepare for Gen V? What changes need to take place within your Company?
Companies will benefit from
Companies will benefit from Generation Virtual by listening and acting on feedback costumers supply through the online communities. The information supplied by the comments should form a company's marketing plan. With constant feedback, the marketing plan should constantly change to meet the needs of the consumers.
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