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Wednesday, October 1, 2008
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Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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7 Comments
Good info
You have to know where you stand against your competitors and also realize, that as you improve, your competitors may change so be on the watch and always make sure you aim for who is above you. It is very important to keep track of this information and that is what a service like EZ Website Monitoring can help with.
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Know your competition
This article has some great tips - knowing what your up against and how your potential customers view you is crucial if you want your business to be successful. Once you have this information you can build on it and create your brand image, and even choose the right keywords, that will really appeal to your target demographic. Without it you're just shooting in the dark.
Competitor Analysis
Hey, Well and informative.
http://www.facebookster.com
AdGooroo for SEO/PPC
Has anybody else used AdGooroo and is it any good?
Thanks,
Anthony
SEO Company Market Appeal
Why dont they choose us?
Good question to ask! I think however this article refers more to agencies and large corporates buying SEO services rather than your small business or marketing manager.
Rarely do I get the impression an enquirer doesnt choose us because of the way for e.g. we do keyword analysis or that we arent up to date with latest developments in our marketplace. I think whether we get the sale or not comes down to more fundamental issues as the kinds of clients we and im sure the bulk of SEO agencies have are not the aforementioned demographic.
Do the clients understand what we are telling them and how we can help them? Is our service affordable for them? Are they happy with the campaign expectations and timeframe? These kind of things usually determine what makes them buy or not. Certainly the positive answers to those questions from 'buyers' are what we understand or are told is why we got the business.
Im a firm believer that preaching how complicated and advanced our approach to SEO is the single biggest put off to the average SEO buyer as they havent got a clue what we are talking about and therefore distrust us - a massive problem for our industry.
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