WebProNews

Twitter marketing it's a real force.

Its true that today people are abusing in twitter.

You might consider leveraging this site as a link dump by creating a handful of different twitter accounts and creating new memes for yourself along your keywords. Your tweet might be something like

The author said, "...rendering Twitter Search and Trending Topics virtually useless?"

I say, it's useless anyway. I've tried several times to figure out what value is there, seeing all the stupid things people post about their pathetic daily routines ("Just had my morning coffee." "Taking the kids to school now.") How inane! And a big "Who gives a crap?"

Spamming Twitter to get links is the only value I can make of it, and that's pretty limited.

Does anyone actually use these social networks for anything other than SEO? I wonder at times. IMHO they are one of the most bring parts of the net. I would not waste my time even visiting any of them except that they seem to be so highly weighted in Google.

Firstly I'd like to take issue with the idea that what Careerbuilder is doing is spam or black hat.

Every SEM so called guru whose emails we get every day, from Stompernet to Blogging to the bank suggests smaller scale versions of what careerbuilder has done to promote their website. There's certainly nothing black hat about these link and brand building exercises. As for spam - it only becomes spam when its successful and thats only in the eyes of the other 'spammers' who aint so good at it!

The problem is Google - giving weight to any links from any social media site!

Fortunately Twitter hasn't caught on yet in the UK. Fifteen years ago we had to remove intranet ' twitter' messaging facilities from our 6000 staff at General Accident as they were demmed to be abusing it.

If I was in charge there today I would force them to twitter and blog all day long  as long as they included links, as we'd soon be top of the search engines for every major insurance keyword - who needs to pay for advertising when your a large corporation!

Black Hat SEO unfortunately will always evolve as long as technology does.  Yes, one could say that it's not right for Career Builder (CB) to be using black hat SEO or some might say it is ingenious for CB to be the first to come up with the idea.

However, there is one thing I know about Twitter - is that YOU CAN ALWAYS CHOOSE who you want to follow.  If you don't want to follow CB, you will never really know what they're talking about.  Unless of course, you happen to look at the timeline or happen to be reading WPN as you do now.

But they're generating links to their site you might ask?  Yes, they are - but who actually uses Twitter to look for jobs?  There might be the technically savvy ones that do but if you're talking about the general population - who really does?

Personally, now that I know CB has this service and if I happen to be laid off on my job - I might consider following it on jobs availability.  And if I do, then I would've found out the latest jobs there is.  And once I find another job then I will just UNFOLLOW it anyway.

But then again, I won't because I am based in Australia.  And I won't because I use another service instead.  Additionally, I already have a job.

In any case, social media such as twitter is different.  The choice really is entirely up to you - NOW.  You do what you want, when you want and how you want.  In short, THE POWER IS IN YOUR HANDS.  In your keyboard that you're typing in now... or in your iPhone... or Blackberry.

This might be a short term gain for CB but long-term combined with social networking and compounded negative feedback (if so), my suggestion to Career Builder is to be very careful.

Hope this gives you a bit of perspective on this issue.

from my point of view as a small website owner trying to get legitimate exposure without using black hat tecniques, Its extremely dissapointing. We are constantly told via blogs and newsletters to use only honest and legitimate tools to build your exposure and that search engines (read google) will punish those doing the wrong thing. Sure does make you wonder when this punishment is going to be handed down... and if we can possibly sustain ourselves until that moment comes.

All good things come to those who wait.... but no one ever said for how long that wait was going to last.

Seeing that many post from one company or person, only makes me less likely to use or trust them.  If you have a useful comment or opinion it only needs to be said once

Too bad people and companies always have to try to "work around"  the rules.

Wouldn't be great if all of us could make money by giving the customer what they really want - good old fashioned customer service.

Stumbleupon provides really great (quality, not necessarily quantity) traffic for me, I am worried that the shift to a no-toolbar will mean that it just increases the noise-to-signal ratio and that an influx of crappy results will just mean the demise of the service for the more educated users, my 2c

SEO champs want to get their stuff seen and it's little wonder that any social network wouldn't become a victim of spam.  My buddy and I have quite a few niche websites and we are always trying new ways to get them seen.  BUT, we always try to have our sites be relevant and contain good content.

The other day we were grumbling how Google doesn't give a lick about content anymore and only cares about what buzz is happening on the social nets.  He wrote back with this commentary that I think sums it up perfectly.

"This whole mess is GOOGLES FAULT for changing the cornerstone of search from the best keywords – to this pop/trend chatter/twitter blog/blather content of the day! God it’s like ‘Wuzzup, Dude?? Where Yo Been?!?’ - is more important than ‘What do you offer? What is your site really about?

Has the world gone mad? Are Kidz Whu Kan’t Reed Guud taking over the internet? Does iPhone sharing with friends, realtime Geo-Mapping cell-tower-triangulation of which Starbucks store I’m currently at getting a latte’ and which stolen MP3 song I’m listening to - have more importance these days?"

I'm inclined to agree!

This SEO behavior has been around forver.  It just migrates to the newest social platform and looks for holes.  Sad but inevitable.  Greed wins over sense.  I have memories of USENET spam back in the day, when the spammers had to dial up on 4800bps modems.  Those same spammers now ruin everything from digg to stumbleupon to twitter.  I wrote Social Link Manipulation what seems like years ago, but it was just last year.

CareerBuilder's use of twitter can have value, but they have to make sure not to flood twitter with 100 messages at a time. 

the New York times and seveal other media outlets make use of twitter well, so it can be done. 

and its only a matter of time before we start seeing tweets about, viagara and all that other spammy stuff.