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5 commentsThursday, September 25, 2008

MySpace Music Finally Shows Up!

With More Labels On Board

4 Comments

The new MySpace Music

The new MySpace Music includes independent music thanks to a deal with The Orchard and its million track catalog as well as tracks from labels distributed by the indie arms of all four major label groups: ADA (WMG), RED (SonyBMG), Fontana (Universal) and Caroline (EMI).

thank you

thank you

Thx for report.

Thx for report.

Will MySpace Music evolve for Independent labels and bands?

I want to thank you for your thorough reports on MySpace Music leading up to its launch, and for examining the different factors surrounding its release. From your post "Big Expectations for MySpace Music" to your discussions about their new ad program in "MySpace Compliments MySpace Music with Ad Service," your previous posts culminate in this latest entry with ruminations on where MySpace Music may go from here. After reading other posts on the matter, and linking to the various sources that you cited, I think that in future months MySpace has the potential to become a multi-faceted service provider including, and maybe even focusing on, independent bands - although they have not taken full advantage of the opportunity at this point in time. But as you said, "The is just the beginning though. More deals are likely to be reached..."

Last week I analyzed the new Genius feature on iTunes 8 for a blog post, and focused on how the direct integration of online marketing tools with a digital download platform will prove extremely lucrative for online music distributors, in this case Apple. However, I realized that while the Genius feature benefits established acts through iTunes, what will help the independent and up-and-coming artists? I believe that if MySpace Music wants to compete, they not only have to integrate the Major and bigger Indie label catalogs, but also must provide services for newer independent labels and artists – as iTunes’ market does not stretch that far, and MySpace is in a better position to successfully achieve this.

As an entrepreneur in the music industry, I believe MySpace should gear its efforts to being a service provider for these new independent entities; equipping independent bands with the online marketing tools they need to promote themselves via the MySpace Music platform. It seems that this could be extremely profitable in a number of ways, and it would fill a void that seems to have developed as online music platforms like iTunes and MySpace continue to evolve. Do you think this will happen? And if so to what degree? Your comments would be greatly appreciated.

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