WebProNews

Yahoo UK search marketing traffic quality has taken a nose dive over the past 18 months or so. Im hoping any teamwork with Google will make Yahoo a viable source of pay per click traffic again! Our client spend with Google/Yahoo was about 80/20 in Google's favour but more recently is more like 95/5 as Yahoo's traffic quality has got terrible, presumably because of its the expansion of its partner network which usually produces very poor site uesage and conversion stats for clients. Whereas traffic from Yahoo.co.uk or .com itself remains ok here in the UK, we cant opt out of its partner engines/sites like I believe you can do in the US.