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Overcoming Google's brand power, a monolithic power at that?  I don't se it.  But using Powerset’s semantic technology to generate improved captions for Wikipedia articles, now that sounds way cool.

There sure are a lot of search engines out there, but it really is a stretch to imagine that a new one is going to be able to give searchers the wherewithall to out google Google.

One newer search engine on the World Wide Web looks like it can give Google a bit of a run though.  Repondoo has a number of features that seem quite unique.  It has one feature that purportedly can help get higher rankings for websites.  I like that.