WebProNews

Employers have only recently started using social media sites to "investigate" possible candidates.

If your looking for a management position, or a position that requires any types of relationships, like sales, your "google" reputation has a big impact.

If your looking for a sales job, and your LinkedIn.com profile doesn't show your experience, and relationships, you just aren't getting hired. Period.

Job seekers need to build their personal brands, and authority, and watch out for other less than appropriate information, just like employers should be doing.

Employers are also learning the importance of Search Engine Optimization (SEO) to their Recruiting Efforts. With a successful SEO and Career Site Design, comes "trusted authority", which all enteprises want to have. It's the upper hand when building your recruiting brand.

Career Site Optimization helps employers build their social networking footprint, just link LinkedIn does for individual job seekers. I work for www.SEO4Jobs.com and see this everyday.