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19 commentsMonday, September 8, 2008

Company Loses Competitor Keywords In Metatags Dispute

Judge rules use in commerce

19 Comments

here we go again

next we'll be seeing the use of meta keywords as the main ranking factors !!

I have heard some stupid

I have heard some stupid stuff but this is very stupid

Nice article dude, I like

Nice article dude, I like that
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500 grand

If someone has nothing to hide, this person doesn't need Tags on his website that look like [...White text on white background as an attempt to hide the practice. ]
So I agree with the final statement that [...Erik Goldman...advises webmasters just to steer clear of the practice. Too big a risk for so little reward. ] Regards, Chris

if they ever do!? perhaps i

if they ever do!? perhaps i should just advise my clients to threaten their competitors with taking them to court!

A heat of black....

A heat of black....

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White text on white

White text on white background? Metatag keywords? Feels like it's 1998 all over again. They deserve to be penalized if they don't even know that metatags have little to no impact on where a site will appear in the search results.

Rules

So many rules

Ancient tactics

Wow, talk about using ancient tactics in optimization!

It's been pretty common for

It's been pretty common for many companies, afiliates and other people do use their competitors keywords. However, from that point to make something dumb like this, well, they deserve what they are getting punished for.

If they don't know that

If they don't know that metatag keywords are irrelevant technologically,they deserve it to be penalized for stuff like this.

maybe blackhat.. 

maybe blackhat.. 

500 grand for Meta tags?

I would love to see the SEO who got fired over that one. I can see the boss now, because I bet a million it didn't work. Hidden keywords to boot, man that guy must have done seo pre-google and believed that crap still worked.

You'll be amazed at how many people still put in competetiors keywords within the meta tag, that is a common real estate seo trait I've seen for years.

Competitors trade name in meta tags

First off those that say Google ignores meta tags are confusing the issue, because Google does use the Metatag input that you supply in their algorythm, the issue is how does it add value.

Second if You use a word in the meta tags but do not use the words within the content of the page, you may be in for a surprise, and you will find yourself droping in the search order.

So if you use your competitors name in the meta tags but not in you page you are shooting yourself in the foot, as you will find some negative juice being used to dilute your hard earned positive points from googles algorythm.

Positive points are earned in many ways that will seem strange and confusing, as this include things like

  • lingustic appeal
  • lingusitic corectness
  • spelling
  • word flow orders
  • html lay out and correctness of spacing lay outs and visual appeal
  • defined target market goups in relation to words used

and these have nothing to do with the actual content which the end user sees when looking at his / her screen.

Then of course there is the issue of inbound links which is the real points multiplier, especialy when google can connect both the out going linkand the incomming link to other pages within each web site, and can determine that the recieving page is actualy an authority on the subject matter within the link anchor text.

so if your competitor scores high for certain key words on a specific page and you link your page to that page, you may be in for a pleasant surprise and score much higher in the SERP's and you will need to evaluate just how much you have gained, and whether your competitor has also recieved an added bonus or not. 

these things need deep evaluation, but at all times remember that cheating will be punished when caught out, and that this punishment by Google and other search engines is not short lived, but remains part of your sites historical evidence, which is used extensively by the search engines algorythms. in some cases site owners have actualy abandoned specific domains once caught out for cheating on SEO as the search engines have banned these sites from their data bases, and in some extreme  cases even banned those who refer to them.

Using white on white isan obvious hide away technique that has long been considered ilegal and improper by search engines, so I am surprised at the case in point, and kind of woried about the impications. 

its always so tempting

I am always tempted but its not very nice when its on the other foot so i never go through with it. The only thing is when someone tries to do it to my clients it can literally take forever for Google to consider the webmasters spam report... if they ever do!? perhaps i should just advise my clients to threaten their competitors with taking them to court!

Well, it sort of is black

Well, it sort of is black hat seo, but it doesn't do a thing at all nowdays.  Like the article says, google completely ignores them.

It's all about traffic!

Isn't this blackhat SEO?

Yes, i think so But google

Yes, i think so

But google smarter than ever, they'll get banned later..

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