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11 commentsTuesday, September 9, 2008

Majority Of Companies Avoiding Social Media

Fear barrier to adoption

11 Comments

Majority Of Companies Avoiding Social Media

Social media, or social networking, is a popular and creative method of encouraging users to interact and engage with a brand, or product by allowing discussion, picture sharing and now even video sharing.

Social media benefits

Social media benefits will get you known for your website niche business more quickly You will gain more customers

Most Businesses Don't Get the Social Media Connection

I think some businesses don't understand about marketing themselves when it comes to the Social Media method. Those businesses think, oh we have to blog about what we do, when we go to the bathroom, or when and what we're having for lunch...

Wrong! The ones that are using Social Media correctly are the ones building rapport and making connections by sharing information about what they do in their business industry.

An example for our industry, we sometime subcontract out to do certain window replacement jobs, and we have done this by making friends not only in the local areas but several hundreds, and yes thousands of miles away using our networks. This was done thru making connections on Facebook, twitter, and some blogs in our industry.

You have to think outside the box!
Replacement Windows Portland
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Thakns Mike

Mike, I want to thank you for yours good job. Nice article. Se ya!

Great for the little guy!

I'm with Peter Monroe. This leaves the door wide open for those of us with new web sites to get the word out about our products, services and great customer service!

I use social media marketing to raise awareness for my safety and security products. I enjoy interacting with friends and helping them learn how to stay a little bit safer.

Thanks for this great article, Mike!

It just leaves more

It just leaves more opportunity for the little guys who move faster and adapt better to take over.  Hurrah!

Social Media Adoption

The companies that are not adopting to social media practices are ignorant to the times and the technology that is out there.  This is becoming a mainstream practice that the train has left the station and those companies are going to be reacticve instead of proactive.  Eventually more and more companies will come around and begin using more social media marketing as tools to increase brand awareness.

Craig

www.budgetpulse.com

Companies & Social Media

I think that many of these companies are still stuck a few years back when it comes to online marketing. I recently spoke with a CEO of a big company who told me that social networks are just a bunch of teenagers sharing nude pictures. Not all companies need social media - but many companies can use it to grow their business and to create awareness.

 

CEO in a cave

That CEO will wonder why his company goes under someday and where all their customers went.  Even after such huge strides of using Internet marketing online and advertising many social media usages more prominently by companies, politicians, news broadcasts, etc, the CEOs like this one still are blind to what is going on in social media.  It amazes me how people are so blind when it is right in front of them.

Right now history is being created using the Internet to communicate with everyday people by Barack Obama, those CEOs need to wake up and notice how it can benefit their own company the same way.

Thanks for sharing,
Laura
www.skybits.com

Businesses & Social Media

I agree there are still alot of companies that are stuck in the past. There are many different types of social medias on the internet. I think when you speak with a CEO or another business person that is unfamiliar with the internet, they don't understand the concept at all. Many business people connect & link with each other as well as connecting with their clients & others online.  His article hits on a point that I find to be true, that people much rather work with companies that they know & feel comfortable with.  What a quicker way to let people know who you are, where to find you and keep them up to date on any specials at a click of the keyboard. I am an independant travel agent with a home office - www.DeliciousVacations.com - I'm in contact with other businesses,clients,meeting people by telephone & on the internet on a daily basis. I answer any questions they may have and price out cruises,vacations,escorted tours to canada/europe/italy,all inclusive resorts,singles, families,airline tickets. The internet has allowed me to connect with others that I might not have. I remember when the answer machine first came out - people were uncomfortable with that. Once they give it a try & understand the concept - they'd never understand why they didn't try it sooner!  Have a great day & come visit me on the net!

Avanade Findings in Interactive Advertising

The Avanade press release has more interesting findings, notably that "More than 75 percent of companies worldwide admit that social networking will come into the business by stealth if not proactively managed."

Thanks, Mike. I blogged about this study's application to interactive advertising.

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