Company gives up on Yahoo! Mash

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5 commentsFriday, August 29, 2008

Yahoo!'s Social Network Aspirations Mashed

Company gives up on Yahoo! Mash

4 Comments

By stephen olner (WPN reader) - Wed, 09/03/2008 - 08:43

Mash desaster

Mash was supposed to replace Yahoo 360 that in its hayday had a very large user base. Yahoo 360 users are still waiting for the all new universal profile system for over a year !

By Paul Movers (WPN reader) - Mon, 09/01/2008 - 10:05

MASH has also escaped my

MASH has also escaped my attention too.

By website design company (WPN reader) - Mon, 09/01/2008 - 09:06

This is really interesting... Yahoo! has such incredible reach and user loyalty. I have a Yahoo! email address and even though I don't check it that often (now that I mainly use pop3) I would have most likely considered using MASH (despite the horrible name) if only for my previous experience with Yahoo!

I agree with you that it could have been the lack of press attention that contributed to its demise, but then that really could only be Yahoo!'s fault for not positioning it well.

I don't remember ever seeing a promotion for MASH. User invite only?

I think they gave up before the game started.

By Gareth - Design (WPN reader) - Mon, 09/01/2008 - 02:44