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19 commentsThursday, August 21, 2008

The Internet Radio Problem Bigger Than Pandora

The end of an industry?

19 Comments

Not a big threat

As someone who works in the radio industry, these sites certinaly offer positives. However they are no the end all be all to the radio commercials industry. They are simply another venu for marketing. Just as we used to only have Radio, TV, Print. We now have 100+ sub venues for marketing, this is simply one of them.

Pandora was slated to start

Pandora was slated to start seeing revenues outweigh costs in 2009 until the royalty rates went up. So to say the model doesn't work isn't necessarily true. Yes, maybe more ads are necessary to turn a profit, but the way I see it, the music industry's most at fault here.

Gee, what a shame if we were

Gee, what a shame if we were to lose internet radio! If the Government can shovel millions of dollars into the furnace known as PBS and PBR, why can't they instead invest that money into stations like Pandora? The only time PBS has anything on worth noting is during their "begathons." And that is just the same self promoting stuff they had on their last  "begathon." And PBR is a forum for the extreme liberals.

Keep Pandora Alive

We listen to Pandora all the time but we want to own the music because we don't carry our computer everywhere we go.  We write down the artists that we like that Pandora plays and purchase the music for our CD players and Ipods.

How crazy it is that they think getting rid of Pandora and the like will increase their profits.  I hope Pandora considers charging a small fee before going off the air.

I haven't listened to the Radio in 14 years because I can't stand the ads and them playing the same music all day long.  With Pandora I can mix up styles of music I like and never get bored.  The possiblitites are endless with them.

Internet Radio

Internet Radio
 I guess what I think of internet radio is unnecessary because every one has a right to try a new enterprise even if it to me is another waste of money. The idea is good but user fees are ridiculous because we have hundreds of stations on radio that are free. They should as well as all media services be free whether it is Internet TV, Radio, or any other form of media service. Advertising is where all these forms of services should generate their profit. It's like paying for the air we breathe because once you make a service even if it costs millions to produce you can still make lots of money in advertising products and services. If I create an aerial that will pick up a TV station or two what right does anyone have to say I'm stealing it. The frequency doesn't matter so why do we pay for air. Mostly, it is because we are too ignorant not too. We just don't realize what we've done to a free enterprise that now make a handful of people billionaires for a lot of times something that doesn't even belong to them for instance local TV stations that cable and satellite charges us for and won't it be the same as radio. Won't they also add the stations already out there as part of their list. The same with internet we pay for the use of a server but for what reason we are already on line with high speed anyway. Why do we still pay server fees as well as High speed, Long distance etc.? There should be one fee and that is high Speed internet. No local Telephone, no Internet server fee, no long distance, No tax, because when we pay them tax for services we are just in effect paying their income tax as well.    

 

Music Education

  I have used pandora over the last few years as a radio when I travel but more importantly to figure out who I like. If I like artist "A" and want to know who sounds similar to him Pandora Is the place I go. There are allot of us out here that have money but lack a music knowledge. Using sites similar to Pandora is a much more pleasant way to get musically educated. It is more like an advertising venue then entertainment venue. Perhaps places that directly sell music with links, should have a lower royalties.




Voice advertisements is the number one reason Why I rarely listen to radio any more. Some man screaming at me about a car sale just ruins what feeling the music artist just conveyed to me.


One more mile

Business model

 As a new 3G iphone user, and recent convert to Pandora, I hope there is a solution, BTW I have 37GB of itunes music that reflects a ton of $ I spent on cassettes and CD's that I put on my itunes so I could listen easier, I do agree that Pandora could be charging more, free doesn't help their bottom line, and I still pay $12+ a month for XM, but my iphone+Pandora is cutting into my xm listening time,

John in Tucson

play ads, lose listeners

the big reason for searching the internet for music is "good tunes with no ads". Reminds me of the old days when FM radio played whole albums commercial free, then became worse than AM radio because it was such a good thing. Streaming web radio with commercials? NO WAY! Why not just go back to listening to offline radio then?

Standard radio has a much

Standard radio has a much lower variety of music--there's only one jazz station where I live, and what is played totally depends on who is at the controls

Here is the deal. Pandora is

Here is the deal. Pandora is paying like $0.0008 per song per user. So the RIAA wants the royalties to be ~.0021 per song. Close to 1.5x the current cost. Pandora makes 15,000,000/year and pay about 8,000,000 in royalties. so when the new royalty goes in it goes to paying about 19,000,000 per yer about 4,000,00 defecet. I know I sure don't have that laying around. And these dudes have over a million users A DAY. Long story short, do it like satelite, take a %age.

this is extortion....thank

this is extortion....thank god I have my congessmen's ear on this subject....oh btw...Biden will be the worse thing for internet radio...we are trully sunk if he is obama's veep.....

 

what I can't understand...why the RIAA has resisted such great technology....they could come up with a tech that would really pay off for everyone...but greed steps in.....if you notice more and more artist are going anti-RIAA.....which they are asking for more money from the feds....800 mil to be exact...that's our money....any RIAA free here.....

http://www.riaaradar.com/

 

I have nothing to do with this site...but you should know

Click-through Purchases

What companies like SoundExchange need to realize is that Pandora provides links to the artist's albums and material on Amazon.  Three times I've heard something I really liked, made a station out of it, and bought an album a few days later.  The value that Pandora provides is more than just the royalties when they play the song (which is better, from the RIAA standpoint, than listening to the local broadcast radio).  These additional benefits of advertising for the bands and bringing them back into paying for music is another large step forward in their battle against piracy.

RE:

That's a good point too - another reason why this seems to be a step backward.

SoundExchange loop hole

what I don't understand is why Pandora doesn't play exclusive non-RIAA music.  I called SoundExchange and it  was simply put....

if you get the copyright/band permission to play the song

if you get the record label permission to play the song

if you get the distributors permission....your good to go.....

basically, if you play non-RIAA music and have an agreement from the above, they can't do anything.....

They only represent  RIAA music...if don't believe me...give them a call....I did

RE: SoundExchange Loop Hole

That's pretty interesting.

nice thing

The user experience is preserved because we only play sponsored tracks that are relevant to what the user is listening to.

Death of A Bad Business Model

Perhaps the real reason we see Pandora and other online radio stations suffering an early demise is not because internet radio is an unworkable platform, but because, simply, the business model is bad.  Bad business models without supporting revenue streams don't make it in any industry. There are OTHER models for interent radio besides internet jukeboxes that do and will continue to be profitable.

 As a matter of fact,

 As a matter of fact, according to the Washington Post article that got this whole thing started, Pandora was slated to start seeing revenues outweigh costs in 2009 until the royalty rates went up.  So to say the model doesn't work isn't necessarily true.  Yes, maybe more ads are necessary to turn a profit, but the way I see it, the music industry's most at fault here.

business model for streaming radio


We recently launched an internet radio platform called Highnote which we feel is the scalable business model for streaming music. It's music discovery without irrelevant ads. It's monetized via a promotional platform for artists/labels which is targeted and performance based. Labels and independent artists get promotional exposure for their new music in the most natural way – played directly after artists that are similar. Ex: I am an unsigned band deep in the long tail, and I want to get my song heard. I cite Coldplay as an influence and can have my song inserted into streams after listeners hear a Coldplay song. The user experience is preserved because we only play sponsored tracks that are relevant to what the user is listening to. Think Google adwords in music form. The site is at http://www.highnoteradio.com. Feedback welcome.

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