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There's an obvious comedian Microsoft should have used ... http://notnews.today.com/2008/08/21/30/

As funny as the Mac commercials are with Justin Long, I still don't want to buy a Mac.  And, I'm not sure if I was a Mac owner, that having Seinfeld pitch for Microsoft would get me to switch.

They're probably targeting people who haven't purchased a computer yet. If they're putting $300 million into this campaign, there must be a significant amount of them out there and betting on Seinfeld to reach them.

Seinfeld sold a lot of things just by using them on his show or having them on the shelf in his kitchen. I'd love it if he pitched my safety and security products. I can dream can't I?