WebProNews

So, the "typical internet user" spends 95% of their time online "window shopping". Add some time for the actual purchase and there is not a lot of time left for anything else! Makes you wonder who is actually using all the non-retail sites out there, blogging, being social, etc. etc. etc.? - well, atypical users, obviously.

One assumes that the "typical" user represents the majority of users but to my mind the math does not add up.  I am curious to know what the percentage actually is? I am also curious to know just how little time the atypical user spends  shopping?

One thing we may conclude, advertising anywhere other than sites directly related to your specific market must be a serious waste of time and money.