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33 commentsWednesday, July 30, 2008

Google's Favoritism Makes Knoll SEO Magnet

New Google site Knol questioned on rankings

33 Comments

thanks

thanks

great article

Thanks for the great information. Knoll was good for SEO and then they closed it up so its now more of a social site.

Useful article

Thank for great & useful article.

Google's own black hat

Google try to tell us that they don't manipulate rankings at all and all is down to their amazing algorithm. Yet when you read this you realise that all may not be what it seems.  If Google will manipulate rankings for the sake of their own stuff but claim not be influenced in any way yet clearly are, at what point do surfers start to lose faith in the search engine?

 Tanzanite

I lost faith when my unique

I lost faith when my unique and compelling content was stolen so often than Google penalized, oops, sorry, I mean filtered me out of their search results and started showing the "aggregators" instead.  Hmm, gee, I wonder if the AdSense links and the blogger.com accounts helped their cause.

 

 

 

Are you speculating that Google is not white-hat?

Good topic.  I question some of your skeptism to the white-hat legitamacy of Google.

"Knol isn't supposed to have a high PageRank yet, but Google may be giving its house resource a little algorithmic love behind the scenes."

I don't suspect that anything was manipulated.  Indeed the PageRank value is still n/a (0).  Keep in mind, however, that the PR rating publicly exposed is not the actual value, but a significantly delayed report.

  Google has always done a good job identifying new sites that have true organic information; Knol was designed to do just that.  I wouldn't be surprised to find several knol articles with high ranking since the site has great momentum; consistent with a strong news source.

  The main Knol site, however, is not even ranking well.  A Google search for knol shows several other results before knol.google.com, which is in position 5.

Regarding the copywrite issue.  This will be interesting to see play out.  First, keep in mind that the duplicate content detection runs as a separate process and can take months if it is identified as such.   Nevertheless, once the article is posted, if it is well accepted and commented on, the page would then posses unique attributes that might make it more useful than the original published page.

Altogether, Google has taken it upon itself to create a landscape somewhere between wikipedia-blogger-digg.  While the Knol team would love to see massive community uptake and creation of awesome content they certainly couldn't guarantee it.  I doubt for even a moment that the Google search team made an their first hard-coded exception for a rather minimal terrirorial expansion.

David Rodecker

Founder & CTO, RelevantAds

“getting local business online"

drodecker@relevantads.com

direct: 714.450.9237

888.8-RELEVANT

 

Reputable SEO

Knol had an extremely slim outside chance of making it, even though it would have likely become a self-serving channel for self proclaimed experts to post whatever would serve them best.

Instead, Google's overrating turned it into a white hat SEO nightmare.  I do clean, very white hat SEO, but you know the others are creating countless knol spam to bump up their own sites, in a manner that a reputable firm would never condone.

Perhaps it is simply a temporary 30 day bump, that many call sandbox.  If so, there is an outside chance of success.  I wish Google the best.  They are on to something that could be brilliant, it just needs more tweaks.

Success and high rankings in the forecast

Well, it is quite simply because it is Google doing the legwork here in terms of Knol that it will be difficult to any other website to challenge it. Let's face it, it is their search engine and they can do what they want within reason.

My sense is that Knol is a hodge podge article directory right now. With the right structure and integrity it could grow large.

Because it can server its own ads, I am absolutely certain it will achieve high rankings.

Knol Will Flop Faster Than Google Answers

We bet that within a year, Knol will be remembered as little more than a flash in the pan, with little to no important relevance in the big picture of SEO. Note, we just put this in writing.

Knol: The new "invisible web"

One thing that everyone (Danny Sullivan included) is missing is this:  the vast bulk of content on Knol is not being indexed by Google! 

Oh sure, Danny's article, and a few of the front-page, pre-loaded knols are showing up in ordinary search results.  But try posting a knol of your own, and then looking for it in search results with, say, an exact phrase search.  Nada!  It just ain't there.

I've done a small experiment of my own, and I'd say that more than 90% of knol is being held back from Google's (and Yahoo's and everyone else's) search results.  If you want to see it, it's here: 

http://web-owls.com/2008/07/29/google-knol-the-new-invisible-web/

 If this keeps up, Knol isn't going to be much of a threat to Wikipedia, or any other site for that matter.

And Google's enticement of earning Adsense income won't mean a heck of a lot to Knol articles that don't show up in searches, and don't get any traffic.

Thanks for listening.

David

what a bunch of bs

what a bunch of bs

Nice new initiative

Google as usual wants its version of everything on net, and wikipedia was one that had lot of reputaion, so knol should eventually gain more popularity just like any other product of google (gmail, orkut) did. I am starting my Knol soon

Have we forgot the word BOYCOTT

Like sheep lead to slaughter, We continue to be lead to our Marketing Death. The Solution is to USE other Search engines, quit clicking on Adsense Ads, Quit throwing your money after ADwords.

There are other players in the Market. We can vote with our feet (or mouse). If enough people leave them to their own demise then they will pay attention when their revenues drop.

So load on a version of Linux, Use other search engines, Install OpenOffice, GIMP, FireFox, Thunderbird, other GNU programs and get on with your life. Why are we allowing ourselves to be volunteer victims of such corporate hi-jackings?

I agree with the statement

I agree with the statement that we should all boycot google. Far as I am concerened, it should be blocked at the firewall just like porn sites are. It was great until they started to copy other sites out there and as they are bigger, they are normally more sucessful. When they come up with an original idea, then fine.

It's my Ball

Have you ever played a sport with a kid who was close to being totally inept at sports, but he owned the ball.  Either you let him play or no one played.

When you own the equipment then anyone who wants to use it have to follow the rules, even though the owner doesn't.  Until you own the equipment then all you can do is get in line and make the best of the game by the rules that are dictated at that point.

Google has the golden eggs but they also own the golden goose. If your name is not Jack then just get in line.  The American way.

Google nepotism

What with Google's own YouTube, news items from Google's own news aggregator, shopping sites from Google's own froogle, images from Google's own image search and now Knol taking up the top spots in Google search listings will there be any room for non Google websites in the first search engine results page?!

Oh wait, blogger occasionally appears...

<I now spontaneously combust in a shower of cynicism>

Knol vs Wikipedia

Knol is just another duplicate of wikepedia and another type of Yahoo Answers.

People will bombard any kind of articles and Knol will become Knol garbage.

Copyright infringement will also be inevitable with Knol.

However, Big G will get more hits from these bunch of articles and they will capitalize the traffic by bombarding you with their Adwords Ads.

Still, more kudos to Big G!

Ask.com

I do not know about other search engines but I hate Ask .Com and sometimes when I am on google it throws me over to Ask.com and it is the worst search engine I have ever come across I do not know what to do about getting rid of Ask.com if you put apples it would give your everything starting with a A but not apples. it is driving me crazy. hope google soon drops Ask. or a lot of us will be looking for other searche engines. I wonder how many other people are having the same trouble.

 

Don't Totally Agree

I don't totally agree with your last remarks. I don't think knols are going to have to be something every SEO for every project will have to partake in or necessarily a go-to destination. For one knols have nofollow on all outbound links. So it's not that great in helping with Google rankings. Although it might help in other engines. Secondly I if knols start getting abused for SEO and spam purposes (noticed I said abused) then I'm sure Google will make some changes to lessen the ability for knols to be abused and thus making them even less effective in relation to SEO.

Well, anyways it's just some food for thought on knols and your post.

- Sean

 

i think it's another attempt

i think it's another attempt from Google to take over the world, just like Microsoft copies everything and makes it better, ICQ  -> MSN Messenger. the big G is doing exactly the same Knol = Wikipedia

Another thing that may be putting knol ahead of other old search pages is that fact that it is a subdomain of google.com which as we all know has huge pagerank, does this mean that subdomains are considered part of it's parent domain, and some ranking goes into it from the parent?

Knol is a flop

OK, this is hyping by those who eat from the dish Google sets on the floor if you ask me. Google's Knol is the most underwhelming site you are likely to see this year. There is little there for the general public, and worse, Google's oddball combination of censorship and lack of concern for content theft and duplicate content penalties applied evenly are likely to add nails to its ready-made coffin.

The articles I have seen so far on the site are not very well done and there's absolutely zero appearance of either authority or documentation. In fact, it looks like a writing platform for beginning authors who can't get published elsewhere rather than a direct competitor for Wikipedia.

I for one have no intention of even recognizing Knol or bothering to do anything about it for any clients. It is a joke, really, and another attempt to create an article index with the eventual goal of spreading more irrelevant advertising.

Once again, we see a company dropping the ball and losing focus on its core business foundation. It wasn't enough to index the Web and provide search results and then earn revenue of advertising. Now they're going to create the websites they index. And have the content created just for their site.

What's next? Is Google going to roll out robotic web surfers so that they can claim to provide perfect results for web surfers by having produced them as well? What a neat concept. You create the web surfers who will surf for what you want them to...on YOUR websites...which will show up at the top of your searches because it's YOUR search engine...where you sell advertising for YOUR web surfers to click on. Which should remind Google that they will need to create advertising companies as well.

Hell, I better run out and patent the concept before Google does....

Ho-hum. I'm going to do something exciting like drink coffee.

Does it really matter

Does it really matter and if so do you think we say willsway google.

 

Me thinks not

Mick

GoogleNet

Not to *cough* steal  *cough* anyone's idea, but Skynet from the Terminator series was nothing more than a morbid prophecy of the very real doom and destruction that will occur when "GoogleNet" takes over the world.    You've been warned.

knol

This is complete bull.  If google knows that knol has been spammed with a duplicate of content existing elsewhere on the web, it should treat the knol piece as it does any other piece of duplicate junk ... give it the gray bar page rank (less than zero).  It is supposed to be impossible for these regurgitations to out rank their older parents.

For instance, I have written a number of book reviews on my blog that have a moderate amount traffic.  I discovered that others were copying and re-posting my reviews on other web sites complete with my name.  At first it pissed me off but, on reconsideration, let it slide because google will always rank my blog first for this material.  What if my stuff gets copied and pasted to a knol?  This is a serious issue IMHO.

Aaughmph...

As a marketer I find this news exciting.  As a website owner, I don't like it one bit.  Search engine marketing has changed and will continue to change, but if Google is giving automatic favor to user-generated content hosted on its servers... that just seems plain wrong.

Now, of course Google can do whatever it wants with its service - but by giving favor to untrusted & unvetted content - I think that they would be doing a huge disservice to their company.

I can't imagine that Google is going to allow Knol as a whole to manipulate their index, but this discovery is pretty disturbing.  If it's an anomoly - the marketer in me says to take advantage of it.... which I am going to do right now.

Google doesn't care about copyrights....

...except its own.

 

[

"Some may call this the Query Deserves Freshness algorithm, but one might equally decide to call it the copyright work deserves to be stolen algorithm," said Wall.

"Google knows the content is duplicate, and yet they prefer to rank their own house content over the originally published source."

]

 

I have been b&tch&ng about this for 2 years now.  They can post whatever BS that they want on their webmaster blog, but Google can't figure out what is the original and what is the duplicate.  Google is absolutely horrible at it.  This is a prime example, and the smaller the site, the easier it is to get royally screwed by copied content. 

The conspiracy theorist in me thinks this is just a way to drive up advertising profits.  Small to mid-size sites that find themselves tossed from Google will buy more advertising if they find they don't rank.  I heartily encourage people to use some other ad network and boycott Google, especially if your loss in rankings is due to content theft.

Thanks for pointing this out.  The more noise that is made about how Google boosts its own sites in its supposedly "fair" search results, and the more noise that is made about how bad it is at determining the original source, the more public pressure will be on them to fix it.

Its results are heavily biased in favor of its own sites, big corporations, and the very spammers it keeps trying to stop.

 

Google

I second the motion:Boycott Google

The golden rule is absolutely true and as a result, I feel like I am being raped.

Knol isn't on a roll

I wrote an article also, just to see if there was any benefit to rankings. I don't see any. With all us SEO people, we may have flooded Knol and confused Google's mission.

Knol SEO

Aaron is a really talented SEO who takes the time to test everything. David is an excellent journalist that seems to always get the scoop.

Great article!

 

To Knol or not to Knol

I went and looked at a few articles and didn't see anything spectular.  Also, there wasn't a resource box like an article directory may have, but of course they aren't trying to be an article directory.

I see where you can add some references and at least in the body you can have external links, but not really clear how it will help.  It seems like the article would look really spammy if you stuffed it full of deep links to your site's internal pages. 

The author section didn't appear to allow for external links.

Thoughts?

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